Meet Aqsa from #Tehjian, Neelum Valley in #AJK. She is a young artisan who refined her #embroidery skills through hands-on training at Behbud, Islamabad, with support from #PPAF’s tourism development project. By investing in local infrastructure, revitalising Tehjian Bazar, and preserving Kashmiri crafts through its partner organisation Himalayan Wildlife Foundation, #PPAF is empowering communities through skills, opportunities, and access to essential services enabling sustainable pathways out of poverty. Azad Government of the State of Jammu & Kashmir Government of Pakistan Behbud Crafts #PPAF #deliveringprosperity #pakistantourism #artandcraft
