~Pourri reposted this
Insurgent brands are taking center stage in 2025. We’ve identified 120 challengers redefining their categories, outpacing incumbents, and sparking disruptive innovation. Despite holding less than 2% of market share, they drove nearly 39% of category growth in 2024—more than doubling their impact from 2023. Explore the full list and uncover the strategies fueling their sustained success in an increasingly competitive and evolving marketplace. https://atbain.co/3F2CHmi
What a lineup 💚
Tara Tan so good seeing Grin Natural on there!
"Insurgent Brand"...I think Bain & Company just called me out...lol
Amal Asseyr this perfectly builds on our conversation earlier!
Great report. What are the ones which will become household staples 10 yeras from now? It would be great to hear your thoughts on this.
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We're thrilled to be amongst this group of successful innovators! Thank you!
Digital Product Manager | Certified SAFe POPM
1moBRB checking these companies for job opportunities! What a lineup!