The deodorant and antiperspirant category is evolving faster than ever! From aluminum-free underarm care to whole-body freshness solutions, consumers are demanding more choices, better ingredients, and smarter formulations. Our blog explores what’s driving this surge—and how brands can stay ahead—unveiling four key trends shaping the future with expert insights on developing deodorant and antiperspirant products that your customers will champion. Read more: https://lnkd.in/emAEJAMt #PLZBlog #PersonalCareInnovation #Deodorant #Antiperspirant #BeautyMarket #ProductDevelopment
