Performics UK kicked off the third year of our award-nominated employee training program, Google x Performics Strive 2025. The event featured insights from Performics' Phil Crothers on the agency’s vision and strategy, Serena Wong on the importance of Performance Orchestration in advancing digital media, and Matt Friedhoff, MSc on putting this vision into action. Google's Peter Giles explored the future of AI in search, Anna Hardman highlighted the latest updates from YouTube, and Flavia Straccini presented the Google technology ecosystem. An exciting and insightful session, paving the way for another year of growth, innovation, and collaboration! #Performics
