Pedrali Spa’s Post

Pedrali takes part in "La Vetrina dell'Ingegno" in Udine, a unique event dedicated to celebrating Italian creativity, innovation, and design excellence. This project, which aims to highlight the best of Italian craftsmanship, invites designers, artisans, and brands to showcase their most innovative works in a dynamic and interactive environment. By bringing together various disciplines, La Vetrina dell'Ingegno provides a platform for the exchange of ideas and the promotion of Italian ingenuity. The inauguration takes place on February 28 at the Torre di Santa Maria, in Udine. For this occasion, #Pedrali showcases Frida, the chair that won the XXII ADI Compasso d'Oro award in 2011 for its "simple sculptural beauty". Designed by Odo Fioravanti, Frida stands out for its timeless elegance and its perfect balance between aesthetics and functionality. Its innovative use of materials and its ability to adapt to different settings make it a symbol of contemporary design. The chair’s inclusion in La Vetrina dell'Ingegno highlights Pedrali’s ongoing commitment to craftsmanship and its role in shaping the future of Italian design. Through this exhibition, Pedrali continues to demonstrate how design can be both beautiful and practical, while contributing to the rich heritage of Italian innovation. Confindustria Udine