Paradiso’s Post

𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 𝐟𝐫𝐨𝐦 𝐏𝐚𝐫𝐚𝐝𝐢𝐬𝐨 #𝟓 (𝘔𝘺 𝘭𝘢𝘴𝘵 𝘰𝘯𝘦 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴 2025 𝘦𝘥𝘪𝘵𝘪𝘰𝘯 — 𝘵𝘩𝘰𝘶𝘨𝘩 𝘴𝘰 𝘮𝘢𝘯𝘺 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘢𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯𝘧𝘶𝘴𝘪𝘯𝘨. 𝘐’𝘭𝘭 𝘣𝘦 𝘨𝘭𝘢𝘥 𝘵𝘰 𝘴𝘩𝘢𝘳𝘦 𝘮𝘰𝘳𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦.) In the end, it’s all about 𝘃𝘂𝗹𝗻𝗲𝗿𝗮𝗯𝗶𝗹𝗶𝘁𝘆. When Thiago Maia from Cookie Studio spoke about it through the lens of his life journey, something truly resonated. The way he described his creative waves and personal process was strikingly honest — and deeply charismatic. I used to believe it was all about keeping the personal and professional separate. About self-protection in the workplace. But maybe that’s a contradiction in a creative life? The next day, David Carson took the stage. His message was simple and powerful: 𝐁𝐞 𝐡𝐨𝐧𝐞𝐬𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟, 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟. Embracing vulnerability isn’t a psychological excuse — it’s a political act, a stance, a life attitude. Especially when you’re a designer — constantly engaging with people, habits, users. Later, I had a conversation with the artist choreographer Agustina Sario, after a yoga class. She had just completed a thesis on dramaturgy in dance, and we spoke about what it means to lead an artistic life considering our context, our age, and our location in the world. In different parts of the world, from Buenos Aires to Nantes, those conditions shape the way we create. And the way we embrace our identity as complex, creative beings with many expressions. Those conditions make us vulnerable. And maybe there are two ways to respond: embrace it or ignore it. Both are valid. But 𝐦𝐚𝐤𝐢𝐧𝐠 𝐚 𝐜𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐜𝐡𝐨𝐢𝐜𝐞 about how we want to live and create — that might be the best way to build something meaningful, and to share it with the world with joy and integrity. As a motto for what’s to come, I’ll keep James Victore’s signature line in mind: "𝗧𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝗱𝗲 𝘆𝗼𝘂 𝘄𝗲𝗶𝗿𝗱 𝗮𝘀 𝗮 𝗸𝗶𝗱 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂 𝗴𝗿𝗲𝗮𝘁 𝘁𝗼𝗱𝗮𝘆." 🙏 Paradiso Héctor Ayuso Marko Pfann Florian Auger Thiago Maia David Carson Agustina sario James Victore #vulnerability #creativity #designerthinking #artisticpractice #paradiso #creativeprocess #integrity #designlife