Founder & CEO at Clidrive & 6x Guinness World Record Swimmer
🎬 This Tesla ad cost €0 to make. And it fooled the internet. No agency. No actors. Just one person and AI tools. An unofficial Cybertruck ad went viral this week — hyper-realistic, fully AI-generated, and slick enough that many thought it was real. Built by Justin Hounkpatin using tools like Veo 2, Imagen 3, and LumaAI, the entire thing was scripted, produced, and edited solo in under 3 weeks. Traditional cost? €30,000+. With AI? Basically zero. ⚠️ Creative production is being rewritten — fast. Would you trust a full campaign to AI? Thoughts? Credits to: Rubén Domínguez Ibar
Are Nvida cards free now? Is energy free now? No? So how is using AI free?
We’ve been working with Jan Saura Parera on creating AI-generated ads for Deale and results are amazing! All business can now afford TV-like ads.
People already make some of the biggest financial decisions of their lives based off CGI imagery — specifically in the real estate industry... There is no doubt AI will become the new benchmark or standard of advertising. Reducing costs of production to increase overall profit is a core principal of capitalism. AI will accelerate this ideology exponentially. My only concern is that the negative traits of capitalism will inevitably follow suit. Interesting times ahead.
cost €0 I don't think so 😄 millions tokens are working there and they are not free
Stating that this ad has zero cost is a bit like saying a Disney or Pixar animated film has no production cost — it overlooks the significant creative and production effort involved
Que buen ejemplo de cómo la inteligencia artificial está transformando la creatividad y la producción. El talento sigue estando en la idea y la ejecución, pero el acceso a herramientas avanzadas se democratiza rápidamente 🚀
Fantástico ejemplo del cambio de paradigma que estamos viviendo. La democratización de la creatividad gracias a la IA que también plantea nuevas preguntas: ¿cómo aseguramos la autenticidad? Confiar una campaña entera a la IA puede ser eficiente, pero el verdadero valor seguirá estando en la visión estratégica, la sensibilidad cultural y el storytelling emocional que los humanos aportamos. La clave será encontrar el equilibrio.
Fulling internet is saying it is €0 to make... sorry.
Founding Partner at Mentmii; Marketing Leader Ex JFK Presidential Library, Audible, Showtime and GateHouse/Gannett.
2dI’m impressed. Let’s say AI soon overcomes the animatic-like issues raised by Kurt, what are the right issues and costs involved? Are all the assets used “free and clear”?