Orvis’ Post

Laura Schaffer, Vice President Marketing, Brand Amplification & Impact, is thrilled to welcome Ali Boccia to the Orvis team! Ali has joined Orvis as our Senior Integrated Marketing Manager, Apparel, and brings a wealth of expertise in global brand marketing, sports marketing & sponsorships, and consumer service. Most recently at Under Armour, she led global brand strategy and marketing initiatives across key categories, including men’s training, team sports, and youth. In this role, Ali led high-impact campaigns for major initiatives like the Women’s World Cup, which helped grow the women’s business, alongside smaller product-focused initiatives. She also drove operational excellence by championing process improvements and developing best practices for go-to-market strategies, customer journey mapping, and briefing processes. Outside of work, Ali loves spending time with her family. She and her husband are parents to two young kids, and an energetic red lab named Tucker. They enjoy outdoor activities including hiking, hunting and boating. When indoors, Ali is often watching Detroit sports or experimenting with new recipes in the kitchen. Congratulations, Ali! #Orvis #welcome #congratulations #excellence #marketing #lovewhereyouwork