Orum 🥇’s Post

Cold calling doesn't work for you because you suck at it. It's okay. Most reps do. They get shut down in the first 60 seconds, then complain that "cold calling doesn't work." Here's how to build a ton of pipeline in 2025 through the phones: 👇 Don't sell your solution—sell yourself STOP talking about your solution. The prospect doesn't give a sh*t. When cold calling, you have one job: ⛔️ Not to sell the meeting ⛔️ Not to sell your solution ✅ Sell yourself through credibility In sales, skepticism is our #1 objection. It's the biggest hurdle we have to overcome on a cold call. The #1 way to reduce skepticism is by showing the prospect that you speak with their peers. Show them that a conversation with you won't be a complete waste of time. Make them feel it would be irresponsible not to hear you out. ⛔️ Bad way to open: "I'm calling you because we sell a contact center solution to a lot of other companies like A, B, and C. I wanted to see if it makes sense to talk about how we might be able to help you..." CLICK. That intro does NOTHING to show the prospect that you know their world. Or that you understand their problems. You don't even get a chance to sell a meeting with an intro like that. ✅ Here's a much better way to open: "I'm calling because I recently made a purchase on the site and a survey popped up. In our experience with companies like Nordstrom and Bloomingdale's—only about 10% of customers actually fill out those surveys. They want to reduce cost to serve and inbound call volume, but those surveys don't give them the entire story behind the problems customers aren't able to solve themselves. How does this compare to your focuses at ABC COMPANY?" This intro builds massive credibility because it so specifically articulates the prospect's status quo. That builds credibility. That earns you time. ~~~ Make this shift in your cold call approach and you'll see a massive spike in conversion rates.