OPPiDEA’s Post

Trends and Innovations Shaping the Future of Go-To-Market Strategies   The Go-To-Market (GTM) landscape is transforming, driven by #AI and emerging technologies. Here’s a snapshot of the #keytrends shaping GTM strategies: ✅AI Takes Center Stage 🔹91% of UK GTM leaders view AI as critical for future-proof strategies (Seismic) 🔹97% are investing in AI literacy, ensuring teams are prepared for a tech-driven future ✅From Experimentation to Transformation 🔹While 90% of companies report benefits from AI, most are still in the experimental phase (Scale Venture Partners) 🔹Incremental adoption of AI-driven tasks is proving effective, offering a practical path to full integration ✅Startups and Tools Redefining the Market 🔹Companies like Highspot and Persana AI are revolutionizing GTM with tools that link enablement to outcomes and streamline workflows 🔹11x and Unify are pushing boundaries with AI-powered digital workers and revenue-driving tools ✅Ecosystem-Led Growth 🔹#GTM2024Summit has spotlighted ecosystem-led growth (#ELG) as a game-changer   Read more at https://lnkd.in/g46jHFrh   As AI reshapes GTM strategies, the future belongs to those who act boldly, embrace innovation, and prioritize cross-functional collaboration. The journey ahead is not just about adopting AI but integrating it in ways that drive sustainable success. What role do you see AI playing in GTM strategies for 2025 and beyond?   #GoToMarket #AIinBusiness #DigitalTransformation #Innovation #GrowthStrategies #SalesEnablement #FutureOfWork #Leadership #AIInsights #GTMStrategy #Innovation #TechTransformation #AIStartups Sangram Vajre, Joel Harrison, Anol Bhattacharya, Ben Romberg, Robert Norum, Greg Salmon, Bev Burgess, Tony Lamb, Andy Johnson, Sudip Dev  

Thank you for the shoutout, OPPiDEA! 📣

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