Creator brands are masters of the drop.
But post-launch? That’s where it falls apart.
We’ve seen it too many times… Sellout launches followed by ghost town retention. And then the panic: “Why aren’t they buying again?”
Here’s the truth:
If your CX is clunky, your emails feel generic, and there’s no reason for customers to come back, you’ll keep starting from zero.
Retention isn’t a backend fix. It’s a brand strategy.
And if you want to stop bleeding your best customers?
It’s time to build for what happens after the launch.
Working with creator brands, this is something we see all the time. They put all their effort into the drop, the energy, the build up, the sellout. But then what? Silence. Because they haven't set up anything to nurture the customers. No onboarding, no follow up. The drop is not the win, it's just the start. If you want to build something that lasts, what happens after the hype matters more than what happens on launch day. Here's what you should have in place from day one. A customer experience so good that customers can't help but rave about your brand. And a retention and life cycle strategy that. So personalized that customers actually enjoy getting your emails and texts from you and are excited to repurchase. So if you want repeat buyers, build relationships, not just moments.
