Omnicom Advertising Collective’s Post

Restaurant brand Chipotle Mexican Grill partnered with Bandai Namco Entertainment America Inc.'s Tekken 8 game title in April 2024 👇 The collaboration, executed by rEvolution's REV/XP, was part of its award-winning work in the fighting game community (FGC) 👊 🎮 It featured several activations targeting Tekken players and esports fans, including: ⏺️ Promo codes connected to in-game currency ⏺️ Branded in-game items earned through gameplay ⏺️ Tekken 8 as the primary game title of the 2024 Chipotle Challenger Series Here are key insights that should inform how all brands and marketers execute similar gaming strategies ✅ >>>>>>>>>>>>>>>>>>>>>> Want more insights on gaming marketing❓ ➡️ Follow the Gaming Marketing Institute 🔔 #gamingmarketing #esportsmarketing #brandmarketing #videogames #marketing

Community and fandom take the spotlight at Cannes Lions this year! Engaging discussion at #sportbeach with julie huddon Claire Nance, and Ajit Sivadasan, moderated by Brad Simms, delving into gaming culture and community insights for brands. Key takeaways: - Online Gaming can positively impact cognitive function and development, challenging the notion of "wasted hours online." - Prioritizing a player-first approach directs brand initiatives towards community building over traditional advertising tactics. - With advancing technology, experiential gaming is on the horizon as the next evolution. #MediaLinked #CannesLions #GamingCulture

Did you know that #ingameadvertising isn't just for endemic brands? Brands across all categories—from FMCG to telcos—are seeing strong results through in-game activations, thanks to the broad and diverse audiences that games can reach. Curious how your brand can tap into this vast potential?💡 Check out the full article on IAB UK, where Odeeo’s Commercial Lead Rohan Premnath and industry leaders from Activision Blizzard - Melinda L. Spence, Anzu.io - Nerissa MacDonald, and Dexerto - Mike Murphy O'Reilly debunk common myths about gaming ads! Link in the comments below👇 #gaming #advertisingingaming #audioadvertising

In a rapidly evolving betting landscape, free-to-play #fantasysports are proving to be a powerful tool for fan engagement, customer acquisition, and brand loyalty. But how can betting operators leverage these games to maximize their impact? Our latest blog post dives into the opportunities, strategies, and real-world success stories that highlight why F2P fantasy sports are becoming a must-have in the betting industry. 🚀 Discover how these games can boost retention, attract new audiences, and create a seamless bridge to real-money betting. 📖 Read the full blog here: https://lnkd.in/dEjxsQAw #FantasySports #SportsBetting #FanEngagement #FreeToPlay #GamingInnovation

In a rapidly evolving betting landscape, free-to-play #fantasysports are proving to be a powerful tool for fan engagement, customer acquisition, and brand loyalty. But how can betting operators leverage these games to maximize their impact? Our latest blog post dives into the opportunities, strategies, and real-world success stories that highlight why F2P fantasy sports are becoming a must-have in the betting industry. 🚀 Discover how these games can boost retention, attract new audiences, and create a seamless bridge to real-money betting. 📖 Read the full blog here: https://lnkd.in/dZ5BGbzF #FantasySports #SportsBetting #FanEngagement #FreeToPlay #GamingInnovation

PepsiCo introduced a first of its kind “Cheetos Chepard Game” last year with inStreamly to bring its Cheetos brand to gamers in a non-traditional and engaging way. PepsiCo aimed to not only sponsor the streams but engage viewers with an interactive experience, which ended up being the new retro-pixel art, Tamagotchi style game which had the stream viewers working on a common goal. It was directly integrated into Twitch streams, allowing users to take care of Chepard (the cheetah) via commands in the stream chat and ultimately build connection with Chepard and the Cheetos brand. The game was designed in a way that did not disturb the main stream content and gave a reason for viewers to stick around during breaks. inStreamly scaled the campaign to over 200 streamer communities, which resulted in 50K+ interactions and 3.2M stream views. Cheetos itself also saw a 6% increase in ad recognition on Twitch and 11% boost in perception as a “brand supporting streamers and gamers”. Curious to see what other brands approach gaming integrations this way. Follow #MoreMark for #Business content in #Gaming, #Esports, and #Creators! #EUFunds

In a rapidly evolving betting landscape, free-to-play #fantasysports are proving to be a powerful tool for fan engagement, customer acquisition, and brand loyalty. But how can betting operators leverage these games to maximize their impact? Our latest blog post dives into the opportunities, strategies, and real-world success stories that highlight why F2P fantasy sports are becoming a must-have in the betting industry. 🚀 Discover how these games can boost retention, attract new audiences, and create a seamless bridge to real-money betting. 📖 Read the full blog here: https://lnkd.in/drSDkBiY #FantasySports #SportsBetting #FanEngagement #FreeToPlay #GamingInnovation

𝗧𝘄𝗶𝘁𝗰𝗵 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗳𝗼𝗿 𝗴𝗮𝗺𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀! Did you know that brands like HelloFresh, NordVPN, and ColourPop Cosmetics are successfully sponsoring Twitch streamers? These non-gaming brands are leveraging Twitch to reach highly engaged audiences and drive real results. Want to see how they’re doing it? DM me "CASE" and I’ll send over a quick case study.

Our EVP, Global Growth & Partnerships Aida Andersson and CEO Max Proctor are heading to Advertising Week New York 2024! 🚀 They’re looking forward to diving into the latest advancements in advertising and exploring how innovative brands can leverage gaming to elevate their advertising strategies.🎮 If you're attending and interested in exploring how gaming can transform your brand's approach, don’t hesitate to reach out and connect! #AdvertisingWeekNYC #GamingInAdvertising #InnovativeBrands #BusinessDevelopment

Check this out 💥 We are so excited to see Light & Wonder go live with this latest innovation - such an amazing product! Powered by Flows of course 🚀 Want to learn more about Flows and how you could also use our platform to build products like this at lightning speed? Don't hesitate to reach out 👋 #innovation #gamification #automation