Omnicom Advertising Collective’s Post

To celebrate National Hispanic Heritage Month, I’m excited to share the second episode in my Beyond the Board series, which tells the stories behind the products on Whole Foods Market’s shelves through in-depth conversations.  Here, I speak with Miguel Garza, co-founder and CEO of Siete Family Foods, who tells us what drove his sister to start experimenting with grain-free tortillas, what it’s like to work with his parents and siblings every day, how his family grew the business from a kitchen-table venture to a billion-dollar company, and how Whole Foods Market supported that growth along the way. 

Does the sound of Cheetos® crunching make you hungry? Yeah - us, too. PepsiCo’s Frito-Lay Division does a huge amount of research to learn what makes consumers buy. They also spend a ton of money on Super Bowl commercials. Prior to one such big event, they asked us for ideas about increasing sales, to boost the ROI of that big media spend. Read about what we did for PepsiCo here on our blog: https://lnkd.in/gmd6M5gc. And we’d love your comment here, too — like, what’s your favorite crunch? PepsiCo Frito-Lay #Cheetos #Doritos #Lays #Tostitos

Fresh off the Press! A closer look into how Me & the Bees Lemonade is shaping the CPG space and expanding our product line. Sahar Chmais is THE restaurants, retail and CPG journalist for the Austin Business Journal. Which is why I was so excited to sit down and be interviewed by her for an exclusive story with sneak peaks of our newest flavors, future products, and my Sophomore experience at Emory University Full article link in the comments. 👇🏾

We're back with another Pricing Weekly episode. This week we discuss some more unique pricing strategies like outcome-based pricing using differentiation. Tune in to hear for yourself!

How Did Dr Pepper Catch Up To Pepsi? After decades as a distant contender, Dr Pepper shocked many by recently tying Pepsi as the second-most-popular soda in the U.S. What steps should Dr Pepper take to build on its momentum? Read the full article here: https://lnkd.in/gG_QJbZq Jenn McMillen CLMP "Not only does Dr Pepper play in the beverage space, but there are line extensions galore: Dr Pepper Jelly Beans from Jelly Belly, Slurppees, Freezies, hard candies, cotton candy, Peeps, and barbecue sauce." James Tenser "Two things Dr. Pepper brand has done super well over the decades: 1) Memorable advertising campaigns 2) Great fountain distribution" Shelley E. Kohan "Dr. Pepper is not your mom and dad’s soda and has purposely focused on the younger generations. Social media and crazy concoctions are two specific ways that Dr. Pepper is engaging directly with Gen Z and Alpha."

🏈🍿 Sell More Snacks for Super Bowl & March Madness! 🏀🎉 Super Bowl and March Madness are the ultimate snacking events of the year! From chips to cookies, every brand wants to own the snack table. 🥨🍕 One way to score big is with BARCODE BUCK$ digital discounts. These "Try Me Free" barcodes go straight to consumers' phones and are redeemable at major U.S. retailers. 📲🛒 I'm talking to you PepsiCo, Mars, The Coca-Cola Company, Frito-Lay, Campbell's, Kellanova, Anheuser-Busch, Molson Coors Beverage Company, General Mills, and more. Why use BARCODE BUCK$? ✅ Boost sales & brand loyalty ✅ Fraud-proof & trackable ✅ Single-use & SKU-specific Snacking is serious business—let TPG Rewards Inc's BARCODE BUCK$ help you win big this season! 💪 #SuperBowl #MarchMadness #SnackSales #BarcodeBucks #DigitalDiscounts #BrandLoyalty #TPGRewards

🏆 Dr Pepper has scored a major victory! 🏆 In a thrilling development, Dr Pepper has surged ahead in the beverage world, thanks to its game-changing college football sponsorships and irresistible new flavors. This bold strategy has ousted Pepsi from its long-held top spot. The introduction of new, refreshing flavors has been a key factor, capturing the hearts of consumers with every sip and showcasing why Dr Pepper stands out in a crowded market. With this winning strategy, Dr Pepper has redefined the game, celebrating a refreshing victory that's bound to be remembered. 🏈 Follow us to learn more insights about of Marketing world. . . . . . #DrPepper #Pepsi #MarketingGenius #FlavorInnovation #GameChanger #SoftDrinkChampion #FootballMarketing #TopSpot #CreativeCampaign #MarketingStrategy #BoldMove #BeverageIndustry #ConsumerFavorites #BrandVictory

What are the most popular #ballpark foods in each state? Hint: in Michigan, it's popcorn, but there are a lot of states that differ! Read this and more fun facts at this week's #FunFriday over on Snack Food & Wholesale Bakery.

Happy New Year once again ! Last year I learned that eating an entire pizza by myself in one sitting is still a bad idea, no matter what year it is 🍕😂. But seriously, I'm grateful for the wins and misses of 2024 - they've taught me to be more patient, kind, and pizza-disciplined 🙏🍕. What about you, what were your biggest takeaways from 2024? #NewYearNewLessons,#PizzaLove #PersonalGrowth,#YearInReview #NewYearReflections,#LessonsLearned

What do Gorbachev and Pizza Hut have in common? 🍕 A surprisingly hilarious and iconic ad that highlights how even political debate can end with a slice. This is one of those unforgettable moments in advertising history. Watch now! 😂 #PizzaHut #Gorbachev #MarketingHistory #CreativeAds #LinkedInLaughs