Omnicom Media Group’s Post

#digitaleazy 🤵 Tailoring Experiences That Matter 🤵 Personalization has become a cornerstone of digital marketing. In 2025, over 76% of customers expect businesses to understand their needs (source: Deloitte). Many tools enable marketers to create tailored campaigns, delivering the right message to the right audience. Companies like Netflix and Spotify set benchmarks for personalized experiences, leveraging AI to provide relevant recommendations. According to personalization expert Ann Handley "Exceptional marketing is not about numbers; it’s about making your customers feel heard." Recently, the Consumer Electronics Show (CES) 2025 showcased advancements in AI tools for personalization, aligning with this trend. #CustomerExperience #DigitalMarketingTrends #AIMarketing #MarketingInnovation #DataDriven

#CannesLions2024: A Celebration of Creativity and Innovation! 🌟 We just wrapped up an incredible festival, celebrating the fusion of creativity and technology in advertising and marketing. This year’s event showcased groundbreaking products and technologies set to redefine our industry. 📢 Here are some key Highlights: 1. Creativity + Tech: AR and VR took center stage, showing how creativity and technology can create more personalized and impactful consumer experiences. 2. AI-Driven Optimization: AI advancements are revolutionizing campaign management, helping brands predict performance and manage budgets with precision. 3. Up-Skilling Teams: Cross-functional teams are now essential, especially with the rise of AI and automation. Building diverse, AI-enabled teams is key. 4. Diversity & Inclusion: The push for diverse voices and inclusive representations is stronger than ever, with technology helping to remove bias. 5. Sustainability: New standards for carbon emission measurement in media are here, making sustainability a priority for the entire advertising ecosystem. 6. Commerce Media & CTV: New channels like commerce media and CTV are reshaping consumer habits and media consumption. Cannes Lions International Festival of Creativity showcased the incredible potential of technology and human intellect in shaping the future of advertising 🚀 See more from MINT’s experience at Cannes in our latest blog post and explore how we’re pushing the boundaries of what’s possible in the industry → https://lnkd.in/dut53Vz7

As week 1 comes to a close, I couldn't be more energized to have joined #TeamZeta! I am blown away by Zeta's tech and capabilities, and impressed and inspired by our leadership, and this is just the beginning! Zeta is an award-winning, comprehensive end-to-end adtech/martech solution, with an Identity Graph that reaches 242M+ unique individuals monthly (and explosively growing), advanced machine learning that analyzes trillions of proprietary first-party signals in real time to predict outcomes, patented AI-driven omnichannel campaign deployment, and impression-level deterministic measurement. We unify identity, intelligence, and activation to delivery better experiences for customers and drive efficient, and incremental performance for brands! The Zeta Marketing Platform (ZMP) was built to solve your most critical business challenges—such as driving higher marketing ROI, mastering data complexity, and creating omnichannel experiences—always delivering better results. The future is bright - let's chat!

USA TODAY highlights how venues like Mercedes-Benz Stadium use real-time data and AI to deliver personalized experiences that engage fans at every touchpoint. Karl Pierburg, senior vice president, chief technology officer, football strategy and innovation, AMBSE, discusses how this approach is ushering in a new era for sports and entertainment, enhancing fan engagement and operational efficiency. Read more here: https://lnkd.in/gwTDYk4U

Panels and conversations in our CES programming will showcase how technology, creativity, and strategy converge to shape the future of marketing. Here’s a glimpse of what’s in store: Omni 3.0 — Slavi S., CEO of Annalect, takes the stage to unveil Omni 3.0, OMG's innovative generative AI platform. Discover how this cutting-edge tool is streamlining the entire marketing process—compiling insights, identifying cultural cues, and building media plans in minutes. See the future of AI-powered creativity and precision in action. Seamless Connections — Explore how brands like Gap, Athleta, Banana Republic, and more are reshaping retail by blending fashion, storytelling, and entertainment. Moderated by Alex Siddall, Chief Strategy Officer, OMG, this panel highlights how social engagement and cultural storytelling are creating experiences that go beyond transactions to spark loyalty and connection. Panelists include Damon Berger (GAP), Sébastien Hernoux (Annalect), and Treva Thimm (The Content Collective). The Power of Partnership — In a fireside chat, Georgina Thomson, Managing Director, Beauty Co-Lab, moderates a discussion with Walmart Connect and The Trade Desk leaders on the impact of the Walmart DSP. Discover how non-endemic and endemic brands are amplifying campaigns and driving growth through innovative omnichannel strategies. These sessions offer an unparalleled opportunity to dive into the future of commerce. Attendance is by invitation only. #OMGatCES2025 #CES2025

Happy New Year! If you're already feeling overwhelmed by #CES2025, don't worry, #TeamDGC has you covered with this preview of what to look out for at tech's biggest show of the year. Top trends we'll be watching out for in Las Vegas next week: * AI Gets Real: Moving beyond the hype of the last two years, we're seeing practical AI applications take center stage - from AI agents revolutionizing user interfaces to small language models customized for brand needs. Keep an eye on search platform Perplexity and others exploring new ad-supported revenue models. * Ad Tech Evolution: With major industry consolidations like the Omnicom-IPG merger making waves, CES will be ground zero for discussions about streamlining partnerships and enhancing efficiency through AI-powered platforms. * Powered by Data: We’re expecting to hear countless conversations about how advertisers can harness data and analytics to create personalized media campaigns and drive business outcomes. Must-attend sessions for marketing and media leaders: * Delta Air Lines's Centennial Kickoff at the Sphere (Jan 7, 5pm PT): CEO Ed Bastian will showcase how innovation drives customer experience, followed by Lenny Kravitz. This isn't just another keynote — it's a masterclass in experiential brand marketing. * Commerce Innovation Session (Venetian): Exploring Gen Z shopping behaviors and AI-powered ad solutions delivering 20% improvements in shopping campaign performance. * MediaLink's C Space Programming (Jan 7, Aria): CMO-level conversations featuring leaders from Mars, The Home Depot, Nissan Motor Corporation, and Hilton discussing AI implementation and creator economy strategies. * ADWEEK House (Jan 8, Park MGM): A pop-up experience on the ground at CES where visionaries from Digitas, Outbrain, Delta and more gather for intimate discussions about topics including the open internet, CTV and AI.   * Brand Innovators Marketing Track (Jan 7-10, Wynn): Featured speakers from Mastercard, IBM, Diageo, and The HEINEKEN Company discussing how emerging tech is reshaping consumer experiences. We're especially proud to connect with colleagues and clients from Albertsons Media Collective, Digitas North America, Infillion, Index Exchange, Integral Ad Science, Known, Outbrain, Pinterest and Uber. See you in Vegas! Drop a comment or DM if you'd like to connect during the show and if you want more info on what our clients are up to. #CES2025 #DigitalMarketing #AdTech #Innovation #AI

With brands constantly seeking innovative ways to capture consumer attention and deliver exceptional experiences, emerging technologies such as virtual reality, augmented reality, and voice assistants are taking center stage and revolutionizing digital marketing strategies. When implemented thoughtfully, these AI-powered technologies can solve real customer needs and transform how brands interact with their audiences. Learn more about the possibilities for your business by reading Forbes’ latest article on the topic. https://hubs.la/Q02Jml-b0

With brands constantly seeking innovative ways to capture consumer attention and deliver exceptional experiences, emerging technologies such as virtual reality, augmented reality, and voice assistants are taking center stage and revolutionizing digital marketing strategies. When implemented thoughtfully, these AI-powered technologies can solve real customer needs and transform how brands interact with their audiences. Learn more about the possibilities for your business by reading Forbes’ latest article on the topic. https://lnkd.in/g8NDx2p4

Day 2 at SXSW Sydney is here, and we have some incredible sessions planned. First up at 10am, we have Noelle R. at Rules Don't Apply, Chief AI Officer at the AI Leadership Institute, live from The Gallery! She’ll be dropping mind-blowing insights into how AI is transforming industries and the future. This is next-level stuff—you need to be here! Then at midday, get ready for a powerhouse session with Futurist Ryan Patel. He’s here to blow the lid off what’s coming next in innovation and how businesses can stay ahead in a constantly evolving world. His future-forward thinking is going to light a fire under your ideas! Big announcement! Due to overwhelming demand, SXSW have moved our must-see Technographics session to Cockle Bay 1 Auditorium at the ICC at 4.45pm! You’ve heard the buzz, now it’s time to experience it. So, what’s Technographics all about? We’re here to flip the script! Technographics will reveal the hidden architect of modern consumerism—our tech postures. In this groundbreaking session, we’ll show you how to unlock much greater value across the funnel and reshape customer experiences to truly delight. And it doesn’t stop there. Our all-star panel— Dan Krigstein, Amanda Gordon AM, Jason Davey, and Rikki Pearce—will be diving deep into the human, consumer, and commercial implications of our tech-driven world. This is the future of marketing, and you need to be in the room for it! It’s going to be epic. Don’t miss this chance to challenge your thinking and transform how you see your audience.

With brands constantly seeking innovative ways to capture consumer attention and deliver exceptional experiences, emerging technologies such as virtual reality, augmented reality, and voice assistants are taking center stage and revolutionizing digital marketing strategies. When implemented thoughtfully, these AI-powered technologies can solve real customer needs and transform how brands interact with their audiences. Learn more about the possibilities for your business by reading Forbes’ latest article on the topic. https://lnkd.in/gqyJrMTK