We had the opportunity to participate in the 11th edition of Programmatic Day by Engage. This year’s focus: 11 key trends redefining digital advertising. Luca Russo, our Director of Programmatic, Southern Europe, explained how zero-party data offers brands ethical and competitive advantages, stressing that in today’s world, privacy isn’t merely a compliance checkbox—it’s a strategic must-have. Following his session, industry experts Nami Hamidi, Head of Precision (Programmatic advertising) at Havas Media Network Italy and Alessia Caruso, Programmatic Director at OMD Italy, shared their insights on navigating this ever-evolving ecosystem. Don’t miss the chance to rewatch this insightful session: https://lnkd.in/eEhRbjtE #ZeroPartyData #AdTech #Programmatic #Privacy
