💡 According to Innova Insights Database, the term “permissible indulgence” has entered the #FoodIndustry lexicon in recent years. It defines the idea of indulgence without the guilt (i.e. healthier versions of indulgent food). Almost 2/3 of consumers still want to overload with indulgence when they choose to treat themselves, but 58% say they are seeking healthier treats — so there is a clear opportunity for #FoodAndBeverage formulators. Collaborate with us to develop products catered to healthy indulgence with the power of the #cranberry! Whether adding cranberries to a cocktail, dessert or #confectionery application, there is always a special spot for the superfruit to shine. ✨ Get inspiration from our recipe library 👉 https://lnkd.in/eY573AcK