Obsolete.com’s Post

Is the end of push marketing being sped up by AI SDRs and similar autonomous tools? Cold outreach has been trending towards zero for a while, and that decline is accelerating. As it gets easier for buyers to access and analyze information, their ability to decide what they need and want will only grow. Future marketing teams need to focus entirely on creating better, richer, high-quality content—clearly showcasing real product benefits. The shift has to be here. Low-quality content, clickbait, or empty marketing lingo will be quickly exposed. And don’t shy away from producing detailed, comprehensive documents. Humans might not read every word, but AI will—and it can summarize if needed.

You think AI is just for tech nerds? Think again. It's revolutionizing marketing in ways you never imagined. Here’s why you should care about this shift. Meet Anish Raul, a brilliant marketer who's using AI to transform advertisements. But he’s not focusing on fancy graphics. He’s using AI to forge genuine connections between brands and consumers. Let’s unpack this: → Where creativity fuses with technology Anish blends creative concepts with AI capabilities. This partnership allows him to craft ads that feel personal and engaging. Rather than replacing the human touch, AI amplifies it. → Tailored experiences for the many Thanks to AI, brands can engage audiences on a personal level unlike ever before. Every advertisement can resonate uniquely with each individual. Can you imagine receiving content made just for you? That’s the innovative future Anish is championing. → A promising horizon ahead Anish isn’t settling for what he’s achieved. He’s continuously exploring ways AI can enhance our interactions. His commitment is to leverage AI ethically, focusing on building relationships rather than merely pushing sales. AI has the potential to be a bridge, connecting brands to real people. If you're excited about the potential of AI in marketing, share this journey!

Gain a competitive edge with AI-powered marketing. Attract the right investors 🎯 Close deals faster 🚀 Elevate your brand 📈 Click the link in the comments to learn the power of AI in #CRE.

🚀 Embracing the transformative power of AI in marketing! 🌟 🔍 AI is not just about automation; it's a creative force shaping how businesses connect with their audiences on a deeply personal level. 🧠 Learning from AI: It's like adding colors to a black-and-white canvas, creating a masterpiece of tailored experiences for each individual. 💼 Marketers face ethical dilemmas in AI's realm, balancing innovation with integrity to uphold consumer trust. 📈 AI revolutionizes content creation and SEO, turning industry insights into engaging content that drives organic traffic and boosts rankings. 💡 Instant gratification vs. long-term success: AI empowers sustainable strategies that nurture leads and build lasting relationships with customers. 🤖 The future roadmap: From cold calls to customer engagement, AI will refine keyword strategies and personalize content for meaningful interactions. 🎨 Let's blend human creativity with AI's innovation, fostering connections that are both impactful and authentic. https://lnkd.in/eNUrng98

Bringing humanity back to marketing doesn't mean being anti-AI. In fact, I'm a huge fan of leveraging AI to better marketing. In The Poetics, we've been creating an AI Brand Brain by giving AI specific business knowledge so we can have more meaningful interactions. And I just saw that Russ at theCLICK has been working on something similar, so now I'm incorporating some of his tactics as well. I've found AI to be a very cost-effective assistant. But it has to be trained if you want it to produce valuable output. Are you using an AI Marketing Assistant?

There's been a lot of hype about how AI is going to disrupt marketing, and it will. But perhaps not in the way we're all anticipating... Think about - AI = algorithmic intelligence. Programmatic decision-making based on a pre-defined set of "IF, THEN, ELSE" conditions dreamed up by a software engineer in a lab. Are the arts REALLY the aspect of human work most likely to be replaced by something that is all about following prescribed rules? I think not. I believe the reality will be much more pragmatic, and potentially a lot more devastating for the field of marketing. Ask yourself how AI will impact procurement in large corporations. Are you ready to create proposals designed to tick the boxes of an AI-bot? Does marketing even have a place in a world where all is decided on balance by where the 1's and 0's land? How do you sell a product or a service when the "decision-maker" looks like the second chair from the left? Or am I completely off base? Either way I'm looking forward to the discussion!

Everyone's talking about generative AI in marketing. But here’s why it’s more than a trend: 1. It creates personalized content in seconds. 2. It generates visuals without a design team. 3. It automates customer interactions with chatbots. 4. It analyzes data instantly for real-time strategy tweaks. The future of marketing? It’s here – and powered by AI. Founders who embrace AI will dominate. Those who ignore it risk being left behind. ♻️ Repost if you're ready to master AI-driven marketing.

The promise of AI Marketing is everywhere, but it's noisier than a 5th grade band recital in May. I recently had conversations with executives of leading brands that revealed the current challenge of marketing AI to marketing leaders. One said, "AI sounds exciting, it reminds me of the launch of the internet, but how do we know what value an AI tool really brings? We need help separating the hype from how it will actually help us accomplish our goals." The other was more along the lines of "Everyone talks about how AI makes things easier but I'm not seeing how their AI will impact our revenue. They aren't connecting their AI solution to the business goals I have to answer to." So there it is—AI has a marketing problem. Ask your vendors and platforms who promise AI-enabled marketing solutions how it will help your business achieve real goals. If they can't connect the dots to revenue, for example, then their AI might just be a distraction.

It’s time to spill the beans. I teamed up with the amazing Catinca to co-create W3bWizz, a place where AI, tech, and marketing come together in ways that are genuinely interesting (and sometimes pretty hilarious). What’s W3b Wizz about? ·       Simple, no-nonsense takes on AI and tech. ·       Marketing ideas that are clever and practical. ·       And a community for people who like tech, but don’t mind laughing at it too. I’m the one geeking out over AI breakthroughs and tech trends (think algorithms, chatbots, and the occasional existential crisis over robots) and Catinca’s all about making marketing relatable, turning big ideas into practical insights and keeping things fun and fresh. If you’re into AI, tech and marketing, follow W3bWizz.

One topic I'll debate forever: Offer > Personalization I have huge respect for people who leverage AI for genuine personalization. I do it myself, too. But no AI generated sentence, insight, or callout will make your outbound campaigns successful. Offer is the KEY factor in getting people interested in doing a business with you. And most of the time, it comes down to doing what 99% of your competitors aren't willing to do. P.S. Your core offer should never be mentioned in your outbound campaigns. Wake up. It's 2024. Marketing has changed.