Netsertive reposted this
Prior to COVID (2020) = understood balance of local vs. digital marketing. 2021-2022 = Halted spend, pandemic/economic reset. 2023-2024 = high digital marketing ROI. 2024-now = whiplash. Our franchisees are not prepared to adjust. We need to think interact to transact. Thanks for the time Erin Martin and Netsertive!
VP of Marketing at Netsertive | Podcast Host | Marketing, Technology & Operations Leader | Adventurer
Another marketing hot take from the Queen of franchising, Madeleine Zook 🔥 This is an ongoing battle we feel ALL. THE. TIME. In yesterday's Franchise Executive Roundtable we discussed how we could use AI to gather and analyze competitor FDDs, to make the case on increasing marketing investment (investment - not costs!!) #franchisemarketing #TheArtofFranchiseMarketing Sydney Kleinsasser Jason Lynch Nick Sharpe Madeleine Zook #digitalmarketing #marketing
I love that you say the things that need to be said!!
Interact to Transact! 👏
One quote I've always shared with franchisees is, "Minimal investment produces minimal return."
Navy Veteran | Franchise Development | Vice President of FBN Boston/NEFA
1wI love that you say the things that need to be said!!