Naresh Shanmugaraj’s Post

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Founder & CEO of COGNTIX | Helping Businesses Scale with Custom AI & Software Solutions.

How do you know where to place your product bets? Designers have a superpower called "high-fidelity prototyping." Basically, it’s a method where a designer can simulate a realistic product experience without writing a single line of code in a matter of days or hours. With high-fidelity prototyping, we can simulate real-world scenarios and test them with users. Using behavioral science, we get unbiased feedback and data to help mitigate risks, so we don't spend time building the wrong solution or solving the wrong problem. The costlier alternative is having developers build production-ready software. Even with an agile mindset, it often takes multiple developers several weeks or even months to ship an "MVP." This is a very costly experiment if the MVP fails. If you want faster learning cycles, then consider using prototypes BEFORE writing production-ready code. Learn if your product ideas will be successful and mitigate the risk before committing to building them. If you wanna test your product idea, feel free to reach me. We’ve already helped 7+ folks test their idea within 6 weeks. How have you used rapid prototyping at your company? #DesignMVP #prototype Cogntix

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