Moroch’s Post

With #CannesLions around the corner, we examine the unique ways advertisers can get creative on our platform — from ads in Roku City to original content. Discover how some of the world’s most successful brands are expressing themselves on the Roku platform. https://lnkd.in/eMP5gaPV #Streaming #Advertising #CannesLions2024

The rise of Free Ad-Supported Television (FAST) channels has been a game-changer in the media landscape, offering content owners a new avenue to reach audiences without the hefty investment in technical infrastructure. However, this burgeoning sector has seen the emergence of entities often referred to as “FAST Channel sweatshops.” These organizations promise content owners easy entry into the FAST ecosystem with the allure of significant revenue potential, but there’s a catch. https://lnkd.in/e-thxcZ6

Unlocking Revenue in Streaming’s New Era Streaming giants are rewriting the rules. Attorneys representing entertainment clients must stay ahead of three major shifts: 1️⃣ Ad-Supported Tiers: These tiers might eventually earn platforms higher revenue per user than ad-free premium subscriptions. Understanding this dynamic is key to securing your clients’ share of ad revenues. 2️⃣ Windowing’s Comeback: Exclusivity is no longer king. Licensing older content to additional platforms revives its value and audience reach. Are your clients tapping into this goldmine? 3️⃣ Efficient Production: Ballooning production costs are no longer sustainable. Contracts must reward clients who can deliver high-quality content cost-effectively. At this crossroads, attorneys play a pivotal role in reshaping the industry’s future. Strategic negotiations can turn these challenges into opportunities. 🔗 Dive deeper into these trends on our founder Cedar Boschan's blog:

In MarTech Series' latest guest feature, Ann Pero Hailer, President of Broadcast at Locality, discussed the evolving role of local broadcast in today's fragmented media landscape. In the article, "The Power of Local Broadcast Advertising in a Rapidly Evolving Media Landscape," Ann explores how Locality is leveraging geotargeting, data, and technology to help advertisers maximize their impact on local audiences:  “While the power of local broadcast is undeniable, the rise of digital and streaming platforms cannot be ignored. By leveraging digital extensions, broadcasters can drive viewers from traditional TV to online platforms, where they can engage with even more brand content.”  Check out the full article to see how Locality is leading the charge in modernizing local advertising. >> https://bit.ly/4ezgJUB #WeAreLocality #LocalAdvertising #Broadcast #Streaming #BroadcastAdvertising #DigitalStrategy #MarTech #MediaInnovation #AudienceTargeting #Geotargeting #CrossPlatformMarketing #AdvertisingSolutions #AdTech #MarketingInnovation #AdvertisingInsights #LocalAdvertisingMadeEasy

German broadcaster ProSiebenSat.1 has reported a good start of the year: 1. Revenue Growth: ProSiebenSat.1 Group's Q1 2024 revenue increased by 6%, led by a resurgence in TV ad revenues, signaling promising opportunities in the ad market. 2. Online Video Surge: Joyn, the Group's streaming platform, experienced significant growth with a 36% increase in monthly video users and a 50% rise in AVoD revenues, highlighting the dominance of online video in digital advertising. 3. Strategic Investments: Despite increased programming expenses, the Group's adjusted EBITDA surged by 35% to EUR 72 million in Q1. Investments in exclusive content aim to bolster market share in linear TV and drive Joyn's growth, with positive contributions from digital platforms like Verivox and Flaconi (few days ago Bloomberg reported plan for Verivox, Flaconi sale Amid Mediaset Pressure – Barclays Estimated Value $800Mil.) https://lnkd.in/eb6c3Agd

Digital media has long been (correctly) suspected of hiding too much in the shadows. Recently, Disney made a bold move that hit the news, offering hope for a future that is more open and transparent. Goodway Group's Jay Friedman unpack's Disney's strategy in his op-ed and shares why it's important to foster a digital advertising ecosystem that values clarity, fairness and directness. #adtech #digitaladvertising #streaming

The insights shared by Irwin Gotlieb at the Advanced Advertising Summit are a wake-up call for the advertising industry. As the landscape shifts with the rise of streaming platforms, he reminds us of the challenges we face — from discoverability of content to varying measurement systems. It's a time to rethink our strategies and collaborate for better results. Gotlieb emphasizes that while the current environment may seem daunting, television remains the most powerful marketing tool available. The key lies in fostering a healthy ecosystem where all players thrive together. Instead of competing for a slice of the pie, we should focus on expanding the pie itself! What strategies are you considering to adapt to these changes? Share your thoughts and let's inspire each other to innovate! #Advertising #Streaming #Marketing #Collaboration #Innovation https://lnkd.in/eefeRRdY

Streaming innovation meets linear channels. Engaged linear audiences are unlocking monetization opportunities for media companies.

I would love to ask the author: In light of AVOD and FAST channels changing how we distribute content, how do you strike the right balance between expanding your non-exclusive library for broader audience reach and managing exclusive content to keep it premium? Also, what key metrics do you use to measure the success of your content across these various channels?

Disney, Frndly TV, and Plex leaders recently discussed connected TV advertising at the Str. While QR codes may no longer be the tech du jour, Lily Panchasarp, director of sales at Disney Ads, believes the “interactivity of ads is going to continue to always rise.” This trend is expected to be part of a larger movement towards (AI-powered) versioning and enhancement of live and on-demand video. By leveraging inherent strengths such as brand power, distribution and monetization infrastructure, content rights, and talent-driven production, traditional media can transform into formidable players in the new era of content creation. Recasting initiatives will emerge across streamers and broadcasters in the coming months. More advanced technologies and smart integrations will present themselves. Interested in exploring technologies, perspectives, and strategies that empower media organizations to reinvent themselves? I’m happy to share some presentations and ideas. Please DM me! https://lnkd.in/eXHeEQTk