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View profile for Martin Schofield

👉 I help SaaS & B2B founders 10X their revenue by changing how they think about marketing | £8M+ Sales Generated | Fractional CMO

Making a $10K sale = same effort as a $100 sale 😅 Sounds counterintuitive, right? But here’s the reality 💡 It takes the same effort to sell a £100 product as it does to sell a £10K product. Here’s why high-ticket sales often feel easier: 1️⃣ The buyers are different. High-ticket buyers are decisive, value outcomes, and have the means to invest. 2️⃣ They’re not buying features and benefits —they’re buying outcomes. Whether saving time, making money, or achieving a new identity, they want results. 3️⃣ It’s about psychology, not pressure. Success in sales is 80% psychology, the art of managing emotions, and just 20% mechanics (the steps). But here’s what most sales-lead teams miss: If your sales process isn’t designed to nurture buyers over time, you’re leaving money on the table. 🛠 Only 3% of your audience is ready to buy right now. The other 97% need nurturing to become future buyers. Building a system to educate, inspire, and stay in touch with those prospects is the key to long-term sales growth. What’s your strategy for high-ticket sales? Do you have a nurturing system in place? Drop your thoughts in the comments—I’d love to hear how you tackle this! 👇

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