MŌDUM’s Post

What’s Behind Lusozl? The Story That’s Yet to Be Told One of the most captivating aspects of Lusozl is the mystery surrounding it. Unlike most luxury brands that openly showcase their history, products, and values, Lusozl takes a more subtle approach. The brand has chosen to reveal only fragments of its vision, sparking curiosity and excitement among those who encounter it. Every detail feels deliberate, leaving the audience wondering: what is Lusozl really about? #lusozl #luxury https://lnkd.in/dtQYS9ru

The power of storytelling in luxury is undeniable. The best luxury brands use compelling stories that deeply connect with their customers as a well-crafted narrative can elevate a brand, making it not only memorable but also emotionally engaging. When selling luxury it's essential to weave narratives around their heritage, craftsmanship, and the unique journey of their products. Take, for example, a handcrafted watch. Sharing the detailed process behind its creation, or the rich history of a family-owned fashion house, adds depth and meaning. These stories transform a simple purchase into a piece of the brand's legacy. Consumers feel they are becoming part of an exclusive world, appreciating the dedication and artistry that define each product. That leads to more than just sales. It creates brand ambassadors who share the story with others, amplifying the brand’s reach. Personal recommendations are incredibly influential in the luxury market, making word-of-mouth promotion invaluable and that's why when working with luxury brands it's an area that I focus on. Do you focus on story telling in your training and development of sales people?

𝑬𝒎𝒃𝒓𝒂𝒄𝒆 𝑫𝒂𝒊𝒍𝒚 𝑳𝒆𝒂𝒓𝒏𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝒂𝒏 𝑶𝒑𝒆𝒏 𝑴𝒊𝒏𝒅 💡 I recently stumbled upon the 𝘼𝙟𝙞𝙤 𝙇𝙪𝙭𝙚 website and was completely fascinated by what I found. As someone who admires luxury brands across various segments, from fashion to automobiles, I was thrilled to explore their offerings. When I clicked on the 𝘽𝙧𝙖𝙣𝙙𝙨 drop down button, I was amazed to discover that they feature over 650+ brands on their platform! This was a delightful surprise, and I came across so many new brand names that I had never heard of before like Behno New York, Cult Gaia and Zimmermann to name a few. As I browsed through the site, I realized how much there is to learn and discover in the world of luxury brands. From niche fashion houses to globally renowned labels, each brand had something unique to offer. This exploration was a reminder of the endless opportunities for learning and growth available to us if we stay curious and open-minded. This experience also highlighted the value of digital platforms in making such discoveries accessible to everyone. The internet is a treasure trove of information, and with a bit of curiosity, we can uncover a wealth of knowledge that can inspire and inform our passions. So, whether you’re a luxury brand enthusiast like me or have any other interest, I encourage you to explore, learn, and stay curious. You never know what fascinating discoveries await you! 🌟 #LuxuryBrands #LearningEveryday #StayCurious #AjioLuxe #BrandDiscovery #DigitalLearning #LinkedinForCreators

In the realm of luxury, every single interaction a customer has with your brand shapes their perception. It's the difference between a forgettable transaction and an unforgettable experience. So, the question becomes: how do you ensure your brand consistently delivers exceptional service? The answer lies in your team. Recruiting staff who embody your brand's values and possess the emotional intelligence to anticipate and exceed customer expectations is paramount. Here are some key qualities to look for when identifying top talent in the luxury space: Soft Skills: Impeccable communication, attentiveness to detail, genuine enthusiasm, and a positive attitude are essential. Industry Passion: A love for the luxury sector and a deep understanding of its nuances go a long way. Brand Alignment: Recruit individuals who resonate with your brand's identity and can seamlessly represent its values. By focusing on these aspects, you'll build a team that elevates your customer service and transforms every interaction into a luxurious experience. Let's spark a conversation! What qualities do you think make a great luxury service professional? Share your thoughts in the comments!

Is Lusozl the Secret Brand the World Needs Right Now? At its core, Lusozl isn’t just another name in luxury — it’s a concept, an idea that the world didn’t know it needed until now. The exclusivity it promises has captured the attention of those who appreciate rarity and uniqueness. And in a time when consumers are constantly seeking more personalized and meaningful experiences, Lusozl seems poised to deliver exactly that. #lusozl #luxury https://lnkd.in/dywci4ej

I often spend hours deciding what to share on LinkedIn because, to me, this platform feels very different from social media like Instagram or TikTok 👀 The truth is, I have so MANY resources and case studies about repairing and restoring luxury goods that I could share here from my brand, Kaya Leathers. Yet, I sometimes find myself overthinking what to post and how to present it 🧠 What I’ve learned—and what I’d like to remind all of us—is that overthinking often holds us back. I know it’s easier said than done (I remind myself of this constantly), but the key is to keep practicing and just start sharing 🔥 --- In my upcoming posts, I’ll be sharing some case studies to give you insights into the fascinating world of repair and restoration for luxury goods ✨ These stories will also highlight the unique challenges and intricacies of working with high-end materials. Stay tuned! I hope they inspire a deeper appreciation for craftsmanship and sustainability in luxury fashion! 👨🎨

I did NOT see this brand collab coming, but I LOVE IT. When Dolce & Gabbana teams up with Stabilo Boss for a luxury stationery collection, you’ve got to wonder… Why? 🤔 The world's most flamboyant fashion house + highlighters = a head-scratcher on the surface. But look closer... And there’s method to this madness. Here's why this collab isn't as random as it seems👇 1️⃣ Brand Cross-Pollination ↳ Dolce & Gabbana is luxury, sure. ↳ But luxury has been dipping its toes into everyday life. ↳ Making the mundane feel exclusive. 2️⃣ Expanding Cultural Footprints ↳ Taking the patterns that define their runway ↳ And adding an Italian flair to the everyman's workday. ↳ They’re selling an attitude, a lifestyle, and now…a pen. 3️⃣ Turning Stationary into Art ↳ D&G is notorious for being loud. ↳ That loudness is mirrored in Stabilo’s highlighters. ↳ In the age of aesthetic workspaces, this fits. What’s the takeaway for marketers? ⬇️ Partnerships aren't about product fit. They're about cultural relevance. Better still... MAKING, SHAPING, and PREEMPTING the culture. You’ve never thought of office supplies as style statements... But here we are. AND THESE VISUALS 🔥🔥🔥 They nailed it 👏 What do you think? Would you drop $30 on a set of D&G highlighters?👇 ♻️ Repost if you’re as obsessed with this as me. __ 👋 I’m Jolyon Varley, co-founder of OK COOL, strategic and creative partners to the hottest brands on the planet. I drop insights like this every day at 7:30am EST 🔔

#May1st - #LabourDay Reflections It's a brand new chapter of my life, professionally and personally speaking and today I want to celebrate it. I have recently changed my business model and way of working, having decided to switch from almost full time university teaching and programs coordination abroad (Amsterdam and Paris) to a new way of working because I realized that I needed more time for my studies and my research but also I need to go back on the field in a more intense way. Working in #fashion and #luxury is never easy, especially in this fast changing scenario so I decided to challenge myself to find a fulfilling way to contribute to this amazing industry. What did I do? - I dedicated more time to my personal research, reading and exploring with curiosity - I focused more on my writing, launching my media platform SUN DeLuxe, which gathered and incredible community of professionals willing to make a difference in the industry through critical thinking - I decided to be back most of the time in my place, where I feel well and inspired, and to travel for work when it is needed - I developed more my brand strategy and marketing consulting, dedicating much more time to collaborations with brands - I cut out people who were just "exploiters" and several of them won't read this post because they have been expelled from this network - I refocused on collaborations and achievements instead of pure performance - I mentor fashion start up willing to launch new ideas and projects with courage and determination - I confirmed two courses at universities - I developed some creative sides that will not be shared in the short time In this time I realized even more that "Rome wasn't build in a day" and that, too often, in the fashion industry we are faced with very high expectations for the minimum investment and effort. I chose to dedicate my time to projects that are respectful of a proper timing (and, yes! we can also be quick and agile, this is not the point) and that are collaborative projects where all the parties involved give more than a 100% because they love what they do. As soon as I started doing this, I met wonderful people (of course, also very disappointing ones, but they are in the background), people smiling while working (not because they are fake but because they enjoy what they do), people willing to establish a connection, to share ideas and find solutions together. I could not advise brands without knowing and appreciating the people working for them. I could not support start ups without making sure that their founders are committed to spread positive values. I could not teach to students who are more interested in shopping than in deep learning. I simply decided to follow the path of #authenticity Today I would like to celebrate this way of working that, indeed, it is possible and realistic. And, it's true, it just depends on us and our vision of the world.