MobileAction’s Post

Seasonal themes are more than just a trend; they're a proven strategy to drive app installs By tailoring your app's visuals, copy, and features to match the season, you can create a sense of urgency and excitement. ⏰ Our experiments show that incorporating limited-time offers and holiday-specific elements can significantly increase click-through rates and installs.

I have this ad from Domino's India since last few weeks on my X timeline! It isn’t interactive - no likes, comments, shares. It conveys no message. It shows random location on map, along with random order details. On clicking the ad, it takes me to Domino’s App download on App Store. I haven’t come across similar ad from any other brands! What’s happening here, can anyone explain? #SocialMediaMarketing #Dominos #X #DigitalMarketing

🌍 The AppsFlyer Performance Index - 2024 Country Edition is live! 🌍 2023 = challenging economic environment 2024 = return to growth! We found that 80% of the top 10 markets and 60% of the top 50 markets saw year-over-year ad spend gains, especially on iOS. In this environment, deciding which markets to invest in and how much to invest is key to getting your clients’ apps back on the growth tracks. In the second AppsFlyer Performance Index Country Edition, we rank the best countries to explore and help guide marketers as they decide WHERE to invest their budgets. What’s inside? 1. 83 high and low performing markets ranked across 14 gaming genres and 16 non-gaming categories – for Android and iOS 2. Rankings for user acquisition and remarketing campaigns 3. Exclusive growth opportunities and campaign performance comparisons #appsflyer #performanceindex

☀️ Attending Cannes Lions? Catch up with Olivier Verdin and Marie-Laure Cruyt until June 20 to dive into the world of ASO & ASA and how they can boost your app performance! Book a meeting: https://lnkd.in/enCxiGRV AppTweak's CEO and CPO will help you understand how you can better leverage ASO & ASA to scale your business and share insights into AppTweak's product roadmap 🔥 🥂 Let's make the most of this event! #CannesLions2024 #CannesLions #AppStoreOptimization #AppStoreAcquisition #AppleSearchAds #MobileMarketing

Let ASO drive your app idea... We launched an app last November based on some interesting keywords we found and have generated $18K with very little management. Here's the strategy: 1️⃣ Find a "pain killer" niche 2️⃣ Find niche keywords with traffic scores 30 and up 3️⃣ Build an MVP - simple onboarding, paywall, and basic features 4️⃣ Launch to see IF keywords stick, if so then improve the app and start scaling Now that the app is converting, we're ramping up to scale it beyond ASO and Basic ASA.

🚀 81% Conversion Boost with ContextSDK's Real-World Context Experiment for Wizz! Timing is everything, especially in mobile engagement. Our latest case study with Wizz, a key app of the Voodoo portfolio connecting young adults, shows how Context Decision transformed user engagement with precision timing. By delivering prompts at the perfect moment, we unlocked remarkable results: 💜 81% lift in conversion rate with optimized timing for in-app offers 📈 20% boost in Lifetime Value (LTV) by reaching users when they’re most receptive 🎯 80% of potential sales achieved with just 20% of prompts A huge thank you to the team at Wizz/Voodoo especially to Thomas Donninger & Baptiste Durif for their collaboration and trust in ContextSDK as we explored new ways to elevate engagement through real-world context. 🙏 Curious how real-world context can drive engagement for your app? Swipe to see how ContextSDK + Wizz achieved breakthrough results! Link to the full story in the comments below ⬇️

I had a conversation with my kids this morning, and it turns out they're not interested in downloading apps anymore... ⬇️ This got me thinking about the sustainability of the traditional app installation model and why PWAs are expected to hit a market value of $10 billion by 2027. As the demand for seamless and efficient mobile-first experiences grows, more clients are turning to PWAs to meet their audience's evolving needs. It’s a no-brainer: - No app store approval process - Instant updates without app store releases - Smaller file sizes for faster load times - Cross-platform functionality with a single codebase Plus, consumers don’t notice a difference. PWAs are the future of fan engagement programs—watch this space! 👀

📨 You’re invited to Unity’s webinar on Maximizing User Acquisition During the Holidays 📈 The holiday season is your chance to skyrocket your app's growth. Join our webinar on November 19th at 11:00 AM EST | 4:00 PM UTC, where Unity's experts, Wendy Chen, Gal Samuchian, Emmanuel Bergman, and Cristina Slattery Lopez, will share proven strategies and insights to help mobile game, retail, food delivery, travel, and many other apps maximize user acquisition during this critical time. You'll learn how to: ✅ Convert more users with holiday creatives ✅ Optimize your campaigns for success during this unique time period  ✅ Leverage currency sales in the offerwall to drive urgency ✅ How to leverage on-device advertising for early app exposure Register now: https://lnkd.in/grEAYEC8

Want to keep users coming back and increase sales? Try these fun strategies: 🎡 Spin-to-Win: Let users spin a wheel for a chance to win discounts or prizes. 💰 Reward Points: Give points for every purchase—users can redeem them for discounts or freebies. 🔓 Exclusive Access: Reward your loyal users with early access to sales or new product launches! Make your app fun and rewarding, and watch the engagement skyrocket! 🚀 #AppStrategy #UserEngagement #MobileApp #Gamification #Rewards #BoostSales #AppMarketing