MMR Research’s Post

A cookieless🍪 future with consumer privacy and trust being front and center in consumers’ minds means it’s time to approach data differently. See how important first-party data and contextual data are the next way to reach people in this new and exciting future in advertising and marketing.   #marketing #adtech #contextualadvertising #ai #programmatic #Silverbullet #AVCA https://lnkd.in/enyZWMbv

Everyone's talking about synthetic data in research & insights: Artificial data generated by AI in various ways to mirror real-world information about people - like their demographics, behaviours, attitudes, needs or experiences. It’s widely used to train machine learning models and conduct software testing without the risk of compromising individual privacy. It's also being used in market and UX research to simulate survey responses and qualitative interviews. This excites some people and terrifies others. But wherever you are on this spectrum, synthetic data is here to stay. So here’s a collection of useful resources for researchers, insight professionals and marketers. The Basics This webinar with Doug Guion of Yabble™ - Synthetic Data for Research & Insights, An Introduction: https://lnkd.in/eXZCB7X5 High Level Explainer from Insight Platforms - What is Synthetic Data for Research & Insights: https://lnkd.in/ecH8XdKV Deeper Explainer from Ray Poynter - https://lnkd.in/esB8Z5hQ Thorough report from Market Research Society (MRS) - Using Synthetic Participants in Market Research https://lnkd.in/eqhSyXin Tech & Data Providers This Top Tools collection featuring Yabble™ Synthetic Users PersonaPanels OpinioAI and Native - also check out Fairgen & Livepanel: https://lnkd.in/ekVxGqSM On-demand video demos of … Yabble™ https://lnkd.in/eAeauRmk Synthetic Users https://lnkd.in/eQqRXAAz PersonaPanels https://lnkd.in/eMUDFeyP People to Follow Ray Poynter for clear explanations and balanced assessment of risks and potential Joel Anderson for thorough analysis of academic papers and AI model performance Yogesh Chavda for use cases and creative applications in insights, research and brand marketing Nik Samoylov for strongly held views on the risks and limitations of synthetic data. #marketresearch #innovation #ai #insights #technology

Don’t miss our very own Doug Guion as he talks about synthetic data in research & insights in this upcoming Insight Platforms webinar. Doug is an expert in generative AI for insights, with decades of experience in and around the research sector - leading the charge with Yabble in synthetic, or augmented, data - there are few more qualified to speak on this topic! Thank you Mike Stevens for facilitating. #syntheticdata #mrx #insights #genAI

Relevant to our Martech market 🔥🔥🔥

🚀 Discover the Growth Engine of the Insights Industry! 🚀 We’re thrilled to share this video exploring the core growth driver in data, analytics, and insights! In this snippet, we tackle critical challenges like data quality, bots, and online fraud—key issues addressed in our newest whitepaper, Evolution of the Data, Analytics, and Insights Industry. 🌐 Join us as we uncover the trends defining the future of Market Research, from breakthroughs in AI and data integration to evolving consumer expectations. ✨ Don’t miss these insights that help us adapt and thrive in a rapidly transforming industry. 🔗 Check out the report here: https://lnkd.in/gib9j3GN #MarketResearch #Insights #FutureOfInsights #EvolutionOfInsights #DataDriven #ConsumerTrends Xabier Palacio Jared A. Feldman Enric C. Ruchika Gupta Michalis A. Michael

Big markets need big data. Our systems dive into millions of data points, spotting patterns and trends that would take humans forever to catch. It’s all about turning raw info into actionable insights—fast and efficiently. Curious how data shapes better trading? Let’s chat below! ⬇️ 👉 metatrading.ai #DataDrivenTrading #SmartTrading #MarketInsights

For the latest in contact center trends and conversations, check out our YouTube Channel and don’t forget to subscribe! https://lnkd.in/gCG2X-TU #DMGResearch #contactcenter #customerexperience #customerservice #CX #GenAI #AI #conversationanalytics

🚨SPREAD THE WORD🚨 The reality is, not all research is created equal Today we take the first step in a new direction. One that puts real-world data, from real people in real time, at the center of what we do. Not just opinions, but behavior and shopper data too. Our members share their realities and trust us to share them with the world. It means our customers can ground their research and data in reality to make sure their decisions are impactful. In short: /Research Reality How do we do it? ✨ A relentless focus on data quality, always 🌎 Ensuring our millions of members feel engaged, valued, and rewarded 🚀 Committing to the most advanced use of technology and AI 💡 Fostering a community of trusted experts who turn raw numbers into real understanding for our customers This is just the start – we want to prove this out through a more transparent approach and share how we research reality. What does it take to understand reality? It takes YouGov: https://okt.to/Ad852y #YouGov #ResearchReality #RealInsights #MarketResearch

If you are a Florida Agency, make sure you stop by our booth to learn how IPC Global and Qlik can help enable your #AI and #Analytics efforts. From Data ingestion, quality to tangible outcomes, Predictive Models, decision making insights and much more. #govtech

This is quite insightful ESOMAR   - Market research is a mature industry. - Its growth is coming from research softwares development. - Research softwares are democratizing the research role and driving internalization of research within the companies. - The real reason behind this trend is the lack of business knowledge and lack of added value of traditional research companies, even the big ones. - Unfortunately, the industry is looking to AI developments as a future of insights, and looking to the technology as a solution; and to be honest, this is just going to make market research more democratic and more commoditized.   Market research is about business. Market research IS ABOUT BUSINESS. MARKET RESEARCH IS ABOUT BUSINESS.   An insight by itself is completely useless if it is not connected to the business; and technology is not going to solve this problem.   Want to hear your thoughts. #MarketResearch #Insights #FutureOfInsights #DataDriven