Michelle Dunlop’s Post

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Head of Revenue Enablement & Operations

Let’s pretend Seattle Public Schools (SPS) is a business. Its product? Quality education. Its revenue? The number of students (aka customers) walking through the doors. And like any business, if it doesn’t keep its customers happy, it goes under. Right now, SPS is pulling a Blockbuster—remember them? Failure to innovate, adapt to changing customer needs, and losing to competitors who offered more relevant options. Seattle now has the second-highest private school enrollment in the nation, with 19,400 kids opting for private education. Why? Because SPS isn’t offering what families want. Instead of innovating and trying to attract new customers (or win back the old ones), SPS is doubling down on a one-size-fits-all model, proposing school closures that will drive even more families away. While private schools offer variety—foreign language immersion, STEM programs, fine arts—SPS is moving toward a homogenized product, sacrificing choice for economies of scale. Sure, that may lower costs in the short term, but it strips away what makes public education special. Without options, SPS becomes just another generic provider, losing its ability to compete. Remember when Blockbuster passed on buying Netflix because it didn’t believe streaming was the future? SPS is at a similar crossroads. Instead of doubling down on successful programs—like John Stanford, Stevens Elementary, and the research-backed K-8 model—it’s proposing to close these schools, leaving fewer choices for families. If SPS wants to stay “in business,” it needs to innovate, differentiate, and give families what they want. More students = more funding. Instead, SPS is stuck in the past, focused on survival, and offering outdated solutions that don’t meet today’s needs. Education isn’t a commodity; it’s a service that should be tailored to diverse community needs. If SPS doesn’t change course, it’s headed for obsolescence. Closing schools isn’t the solution. It’s time for the community to demand a better path forward—starting with a resounding “NO” to closing our schools.

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