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How can digital commerce activities feel more personal for consumers? In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel. In digital commerce, however, it’s less straightforward. Read the article: https://lnkd.in/eawQuybw #digitalcommerce #consumers #personalization #commerce #marketing #marketingtech

Personalization is key to winning in digital commerce, with 80% of shoppers preferring brands that tailor experiences to their needs. Businesses can boost conversions, loyalty, and repeat purchases by leveraging customer data—like highlighting relevant deals, simplifying selection, and showcasing tailored products. https://lnkd.in/eawQuybw

I’m excited to share the first in a series of #Personalization in Action industry deep dive articles we will be publishing over the coming months. In this edition, my co-authors Mitch Colgan, Shane Fisher, Florian K., Chris Lynes, Rachael Stein Aiken and I spotlight how retailers are leading the way on personalization. We share the industry trends shaping personalization, the top use cases retailers are focusing on to drive value for customers and the business as well as the questions retailers must ask as they implement the playbook for scaling personalization. What are the retail use cases and pioneers that you are most inspired by? https://lnkd.in/gq3SWKhi

Imagine stepping into a digital store where every product feels handpicked just for you. That’s the magic of personalization! While online shopping lacks the face-to-face interactions of brick-and-mortar stores, it has something even better: data. 📊 When used right, it can create experiences that feel effortless and unique. 5 ways to make personalization pop. 👇 1️⃣ Roll out the red carpet for new visitors with clear, compelling value propositions. 2️⃣ Make signing up irresistible—accounts unlock personalization gold. 3️⃣ Spotlight deals and products that align with what they already love. 4️⃣ Match recommendations to their budget and nudge them toward exciting upgrades. 5️⃣ Use smart filters to guide them to their next favourite purchase. What do you think about it? 😊 #digitaltechnology #tech #strategy

Imagine stepping into a digital store where every product feels handpicked just for you. That’s the magic of personalization! While online shopping lacks the face-to-face interactions of brick-and-mortar stores, it has something even better: data. 📊 When used right, it can create experiences that feel effortless and unique. 5 ways to make personalization pop. 👇 1️⃣ Roll out the red carpet for new visitors with clear, compelling value propositions. 2️⃣ Make signing up irresistible—accounts unlock personalization gold. 3️⃣ Spotlight deals and products that align with what they already love. 4️⃣ Match recommendations to their budget and nudge them toward exciting upgrades. 5️⃣ Use smart filters to guide them to their next favourite purchase. What do you think about it? 😊 #digitaltechnology #tech #strategy

Imagine stepping into a digital store where every product feels handpicked just for you. That’s the magic of personalization! While online shopping lacks the face-to-face interactions of brick-and-mortar stores, it has something even better: data. 📊 When used right, it can create experiences that feel effortless and unique. 5 ways to make personalization pop. 👇 1️⃣ Roll out the red carpet for new visitors with clear, compelling value propositions. 2️⃣ Make signing up irresistible—accounts unlock personalization gold. 3️⃣ Spotlight deals and products that align with what they already love. 4️⃣ Match recommendations to their budget and nudge them toward exciting upgrades. 5️⃣ Use smart filters to guide them to their next favourite purchase. What do you think about it? 😊 #digitaltechnology #tech #strategy

Imagine stepping into a digital store where every product feels handpicked just for you. That’s the magic of personalization! While online shopping lacks the face-to-face interactions of brick-and-mortar stores, it has something even better: data. 📊 When used right, it can create experiences that feel effortless and unique. 5 ways to make personalization pop. 👇 1️⃣ Roll out the red carpet for new visitors with clear, compelling value propositions. 2️⃣ Make signing up irresistible—accounts unlock personalization gold. 3️⃣ Spotlight deals and products that align with what they already love. 4️⃣ Match recommendations to their budget and nudge them toward exciting upgrades. 5️⃣ Use smart filters to guide them to their next favourite purchase. What do you think about it? 😊 #digitaltechnology #tech #strategy

Imagine stepping into a digital store where every product feels handpicked just for you. That’s the magic of personalization! While online shopping lacks the face-to-face interactions of brick-and-mortar stores, it has something even better: data. 📊 When used right, it can create experiences that feel effortless and unique. 5 ways to make personalization pop. 👇 1️⃣ Roll out the red carpet for new visitors with clear, compelling value propositions. 2️⃣ Make signing up irresistible—accounts unlock personalization gold. 3️⃣ Spotlight deals and products that align with what they already love. 4️⃣ Match recommendations to their budget and nudge them toward exciting upgrades. 5️⃣ Use smart filters to guide them to their next favourite purchase. What do you think about it? 😊 #digitaltechnology #tech #strategy

Imagine stepping into a digital store where every product feels handpicked just for you. That’s the magic of personalization! While online shopping lacks the face-to-face interactions of brick-and-mortar stores, it has something even better: data. 📊 When used right, it can create experiences that feel effortless and unique. 5 ways to make personalization pop. 👇 1️⃣ Roll out the red carpet for new visitors with clear, compelling value propositions. 2️⃣ Make signing up irresistible—accounts unlock personalization gold. 3️⃣ Spotlight deals and products that align with what they already love. 4️⃣ Match recommendations to their budget and nudge them toward exciting upgrades. 5️⃣ Use smart filters to guide them to their next favourite purchase. What do you think about it? 😊 #digitaltechnology #tech #strategy