Megan Chapman’s Post

"Why am I not growing? I post everyday!" Don't post just for the sake of posting. You need to have clarity and strategy. Your strategy need not be extremely complicated. For 1 week, it can be as simple as: 2 Niche Solutions : 2 Personal Story : 1 Case Study Simply: → Define your purpose → Identify your audience → Test, execute & measure → Establish a content funnel → Adapt and refine consistently You don’t need complications. Your audience is simple. So should be your content. P.S. . If you’re in B2B industry and require help in (a) Building a personal brand & (b) Generating qualified leads, I can help you. DM to get started.

 Attract Clients Like Magnets The Surprising 3-Step Formula Discoverability equals sales in the digital world. Says Dev Chandan Here are three things I’m engaging with 1. Craft a customer avatar and compelling message: I need to understand my audience's needs and create my message to resonate with them. I will use language that speaks directly to their pain points and interests. 2. Build a Strong Online Presence: I will ensure my website and social media profiles are professional and consistent.  And if I don’t have a website yet, I will make sure my social media profiles are. This is where prospects will go to learn more about me. 3. Engage with valuable content: I will create content that educates and entertains my audience. This could be blog posts, videos, or social media posts that provide value and encourage i PS- I saw that topic and I came up with my strategy. What is your strategy?

“I’m always posting on my business page but I’m not selling, what am I doing wrong?” Get in here! A prospective client reached out to me and during our conversation she said that she was was always posting content on her business page but she wasn’t selling. And this is what I discovered they were doing wrong; they had no clear strategy, their post was always promotional, there was no clear call to action and their brand’s message was unclear. If this is you, here’s why you are not selling; However, note that this post is going to be in two parts so keep your eyes lock 🔏 in my page for part two. 🧡Your content does not meet your target audience needs. People buy when they feel a personal connection to a brand or see it as a solution to their problems. Conduct audience research to understand their struggles, preferences, and what they value in products/services like yours. Then, create content that addresses these points directly. 🧡Too many promotional content no personal content. While it’s essential to promote your product, a constant sales push can turn followers off. Focus on building trust by sharing valuable, authentic content, Show the human side of your brand, and mix in storytelling to create an emotional connection with potential customers. 🧡Ineffective Use of Social Proof People often need reassurance from others before making a purchase. Use testimonials, customer reviews, and user-generated content to show social proof. Highlighting satisfied customers or success stories builds trust and encourages others to take action. Now that you are at the end I will see you in Part Two. #chimonystar #socialmedialight_ #socialmediamanager

Reminder for 2025: You’re not just selling clicks or trying to close deals. You’re building relationships at scale. But the reality is that your audience is being bombarded with content every day. So, if you want to make a real impact, forget flashy ads or surface-level social posts—real relationships are forged in the middle of the funnel (MOFU). That’s where informative and trust-building videos step up as your secret weapon. Why? Because video is demonstrably engaging. But more than that, it’s 𝑡𝑟𝑎𝑛𝑠𝑓𝑜𝑟𝑚𝑎𝑡𝑖𝑜𝑛𝑎𝑙. 🔥 𝟗𝟏% 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 already use video as a marketing tool, and 𝟖𝟖% 𝐬𝐚𝐲 it’s a critical part of their strategy (Wyzowl). 🔥 Educational and informational videos 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐭𝐨𝐩 𝐭𝐡𝐞 𝐜𝐡𝐚𝐫𝐭𝐬 𝐟𝐨𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭, with audiences seeking expertise and actionable insights (Wistia). 🔥 Video drives conversions: Embedding CTAs or email capture forms in videos 𝐧𝐮𝐫𝐭𝐮𝐫𝐞𝐬 𝐥𝐞𝐚𝐝𝐬 𝐚𝐧𝐝 𝐛𝐨𝐨𝐬𝐭𝐬 𝐑𝐎𝐈 effortlessly (Wistia). See, middle-of-funnel content is about 𝑏𝑢𝑖𝑙𝑑𝑖𝑛𝑔 𝑡𝑟𝑢𝑠𝑡, not chasing numbers. Videos that inform, demonstrate empathy for the audience, and showcase values are the bridge between awareness and decision-making (Hubspot). Think high-level product demos, targeted customer stories, and anthemic reasons to believe in your brand. Videos like these are the virtual stand-in for strong eye contact and a firm handshake. In other words, 𝒔𝒄𝒂𝒍𝒊𝒏𝒈 𝒕𝒉𝒆 𝒌𝒊𝒏𝒅 𝒐𝒇 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒔𝒂𝒍𝒆𝒔 𝒕𝒆𝒂𝒎𝒔 𝒂𝒏𝒅 𝑷𝑴𝑴𝒔 𝒘𝒐𝒓𝒌 𝒔𝒐 𝒉𝒂𝒓𝒅 𝒕𝒐 𝒄𝒓𝒆𝒂𝒕𝒆. So, while others are lost in the Top-of-Funnel race to grab attention, you’re forging relationships and guiding your audience toward meaningful action. (Plus, you can let your competition do the TOFU work while you close deals with MOFU, since most awareness work can be cross-leveraged with timely, targeted videos.) We all have hopes and dreams for this new year… But if you want to stand out? Start with the mid-funnel. Start with video. #VideoMarketing #PMM #TrustInAction

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐥𝐨𝐬𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐞𝐯𝐞𝐧 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐨𝐟𝐟𝐞𝐫? It’s probably because your content isn’t meeting them where they are. To convert leads into loyal customers, you need to create content that speaks to each stage of your buyer’s journey—from awareness to decision. Many businesses focus all their content on selling the product. But here’s the truth: → not everyone is ready to buy. Some are just discovering the problem, others are comparing solutions, and a few are ready to make a decision. If your content only targets one stage, you’re leaving money on the table. 👉🏻 Awareness Stage: Create educational blog posts, infographics, and social media content that addresses common pain points. 👉🏻 Consideration Stage: Develop case studies, comparison guides, and webinars to help prospects evaluate their options. 👉🏻 Decision Stage: Offer testimonials, product demos, and special offers to nudge them toward making a purchase. "One-size-fits-all content will work for everyone." Tailoring your content to each stage of the buyer’s journey ensures that you’re engaging with your audience at the right time, in the right way. Top marketers understand that the buyer’s journey is not linear. They craft content that nurtures leads from curious onlookers to committed customers, building trust and authority at every step. If you want to turn prospects into customers, you need to meet them where they are on their journey. Create content that guides them every step of the way, and watch your business grow. #socialmediastrategist #digitalmarketer #brandstrategist

How can we leverage content to capture leads? Well, first the content (say blogs) you create must answer the Qs of your target audience and must be promoted where it is likely to appear in the eye line of the prospects while they are seeking those answers. Then, it’s on to some tactics. 🔗 Add Strategic CTAs: Don’t overwhelm readers. Include a few clear, natural opportunities to connect for more information. 📄 Extend the Value: Go beyond blogs, offer a detailed White Paper with exclusive insights. Link to a simple landing page; ask only essential info to avoid deterring readers. 📊 Showcase Use Cases & Case Studies: Reference real-life examples and "you may also like" links. Let readers explore organically, building trust and guiding them toward the next step. For more such tips, visit our website: https://lnkd.in/gWMVAVxR #ContentStrategy #B2BMarketing #LeadGeneration #CustomerEngagement #DigitalStrategy

This is good info on using social media (LinkedIn Live) for building relationships and getting to know your market (conduct research). It's important that you try to wrap your head around these concepts because it is probably different from what comes to mind when you think about social media for business. Nice concise & informative video, great work Joe! Joseph Lewin

How Quality Content Turns Leads into Loyal Customers Let's break it down simply: Quality Content ➡️ Higher Quality Leads ➡️ More Sales When businesses that offer services or products consistently produce high-quality content, they build trust with their audience. This trust translates into potential customers being more likely to choose you over competitors because you've created a connection with them—they are no longer cold leads. Here's a real-life example: A client recently shared with me, "What I've noticed is that when I meet with a client now, whether they found me through a paid lead or organically on Instagram, it feels like the deal is already closed." The takeaway is clear: By consistently creating valuable content, you're not just selling—you’re building trust and authority. Warm leads will seek you out, significantly reducing the traditional sales effort. In other words, you are building a strong brand.

🎥 What if your business could stand out, connect, and convert—all in under 30 seconds? In today’s world, attention spans are short, and competition is fierce. But here’s the good news: Short videos can do what no other medium can—they captivate, engage, and drive action. Here’s an example of a video I created for Meere Marketing, showcasing their lead generation services. The video didn’t just explain their value—it created a connection with their audience, turning views into real leads. 💡 Why Short Videos Are a Game-Changer: They don’t just grab attention—they keep it. They turn complex services into clear, impactful messages. They give your brand the edge in a noisy digital space. Imagine what this could do for YOUR business. Whether you’re looking to grow your online presence, drive sales, or connect with your audience on a deeper level, I’m here to help. Let’s create video content that doesn’t just look good—it works. 📩 Ready to take your marketing to the next level? Let’s chat! #LeadGeneration #VideoMarketing #SocialMediaStrategy #ContentCreation #BusinessGrowth