McCann Health Canada | An IPG Health Company’s Post

GCI Health launched its Inspiring Voices program last Thursday. This patient ambassador program is aimed at connecting healthcare brands with patients who are eager to share their experiences in an authentic way. This follows the results of their own research which found that 86% of healthcare marketers are looking to incorporate real patient stories into their marketing plans for 2025. https://lnkd.in/e4A_4Dxs #patientvoice #healthcarecomms #medcomms #medicaleducation #diseaseawareness

Publicis Groupe today announces the appointment of Matt McNally as Global CEO of Publicis Health. Most recently CEO of Omnicom Health Group, Matt will lead and connect Publicis’ global health vertical, designing and implementing a shared vision and strategy for the company’s healthcare and pharma agencies. https://lnkd.in/ey_HCDBX #tomilli #publicishealth #healthcareagency #OmnicomHealthGroup

GCI Health launched its Inspiring Voices program last Thursday. This patient ambassador program is aimed at connecting healthcare brands with patients who are eager to share their experiences in an authentic way. This follows the results of their own research which found that 86% of healthcare marketers are looking to incorporate real patient stories into their marketing plans for 2025. https://lnkd.in/e4A_4Dxs #patientvoice #healthcarecomms #medcomms #medicaleducation #diseaseawareness

What do today’s healthcare consumers want? What are they prioritizing in their decision-making process? 🤔 We're sharing these five healthcare consumerism trends to help you attract new patients and outmaneuver the competition in 2024 and beyond: https://bit.ly/3q5A60s #Healthcare #DigitalMarketing #HealthSystems #AdvertisingSolutions

In a world where healthcare choices are as abundant as options on a menu, how do you ensure your brand isn't just another name on a list? As patients navigate a sea of healthcare providers, the challenge isn't just about being seen—it's about being remembered. The key to standing out lies in understanding patient behaviors and using them to your advantage. How can you make sure your brand is not only noticed but also becomes a go-to resource for those in need? 1. Understand Patient Behavior To stay relevant, start by understanding your patients’ behaviors: - What are they searching for? - How do they prefer to receive information? - When do they engage with healthcare content? For instance, WebMD taps into online searches for health info, positioning itself as a trusted resource. Aligning with patient behaviors helps ensure your brand is present when and where it’s needed. 2. Be Consistent in Your Messaging Consistency helps keep your brand familiar: - Like a catchy jingle, repeated messaging sticks. - Cleveland Clinic, for example, is known for its reliable health info across multiple platforms. By aligning messaging with patient behaviors, such as online health info searches, Cleveland Clinic stays top of mind. 3. Provide Value at Every Interaction Frequency isn’t enough; quality matters: -Each interaction should offer real value. -The Mayo Clinic's blog provides free, accessible health content, catering to patients seeking credible advice. This approach positions Mayo Clinic as a valuable resource rather than just another service provider. 4. Stay Engaged with Your Audience Don’t let your relationship with your audience go cold: - Regular engagement through personalized content and social media is crucial. - One Medical, for example, uses regular check-ins and personalized tips to keep members engaged. By appreciating patient needs for convenience and updates, One Medical remains top of mind. So, consider this: How are you turning everyday interactions into deeper connections? What steps can you take today to ensure your brand isn’t just remembered, but truly valued? In the end, it’s not about being the loudest—it’s about being the brand your audience trusts and returns to time after time. #LifeSciencesMarketing #HealthcareMarketing #MarketingStrategy #LifeSciences #Healthcare #HealthcareCommunications

Curious to see what's trending in #healthcare #marketing? The POC NOW 2024 summit wrapped up in March, but everyone is still buzzing about the future of Point of Care marketing! Leaders across healthcare marketing, discussed the exploding potential of POC for patients, providers, and brands alike. Head over to https://lnkd.in/ewhjUdEF to dive into these key takeaways. Let's keep the conversation going! #POCMarketing #HealthcareMarketing #PatientEngagement #FutureofMarketing

Getting the patient to the right destination in patient services needs to a guided tour. Pharma speak is it’s own language. Healthcare doesn’t separate commercial from government patients, multiple by 4 to calculate poverty levels, insured but not covered?? Tour guide to required to reach the right destination.

Before patients even step through your doors or schedule an appointment, they first become aware of your clinic. Establishing a strong presence is crucial for attracting more patients and ensuring they receive the care they need and deserve. This initial awareness can occur consciously or subconsciously. Patients might notice your clinic's advertisements on channels they frequent, or they may recall seeing a billboard with your message. This is where your mission and values come into play, fostering a trustworthy connection when patients search for local clinics and remember your ad. It's about creating a positive impression that resonates with potential patients as they navigate their healthcare options. As patients consider seeking care and reflect on your clinic's advertisement, what will they remember about your brand? What sets you apart from other providers in your area? Effective branding can significantly impact how many patients you reach and greatly influence their decisions. Ensuring your marketing leaves a positive impression is essential. Strategic advertising can significantly increase patient engagement and retention. Let's chat about improving patient outreach and work together to enhance your clinic's visibility in the community! . . . #TargetContinuum #HealthcareMarketing #Healthcare #PatientJourney #OptimalHealth #PatientRetention

Top 100! The article does not lie, "One of the South’s few killer healthcare marketing operations." Lets chat industry trends, share insights, and explore collaborations. 🤝 https://lnkd.in/erfcS_mZ