We developed a campaign concept for the FW25 communication for Alta Badia Brand. In addition to the winter launch video, we designed a communication strategy focused on the Gran Risa, a World Cup icon since 1985. The goal was to honor the heritage, innovation, and community spirit that make Alta Badia and its legendary slope so exceptional.
Our creative approach centered on producing a documentary about the Gran Risa and the elements that make this race truly unique. The narrative was built around the five core pillars that define Alta Badia: Innovation, Ladin heritage, Volunteering, Majestic nature, Passion.
The stories we crafted became the cornerstone of Alta Badia Brand’s official communications during the week leading up to the Gran Risa World Cup, taking place this weekend. The Gran Risa is more than a race, it’s a magical event meticulously prepared throughout the year. For two days, the international skiing world focuses on Alta Badia, transforming the region into the global stage for this sport. Yet, beyond the show, the races are a profound moment of unity, where the community comes together to create something truly extraordinary.
Alpine Ski World Cup Alta Badia
Roberto Huber
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