Did you know Switzerland only has 14% of the Alps? Yet, it’s the country we all associate with these majestic mountains. Why? Because it’s not about how much you offer, but how you market it. By focusing on its strengths, iconic peaks like the Matterhorn, luxury ski resorts, and stunning landscapes, Switzerland has built a brand that’s synonymous with the Alps. Their consistent, high-quality marketing creates an emotional connection with travelers around the world. 👉The takeaway? It’s about highlighting what makes you unique and marketing it effectively, not just having the most. Quality over quantity wins every time. #Branding #MarketingStrategy #QualityOverQuantity #UniqueSellingPoint
Maryem Lesniak, MBA’s Post
More Relevant Posts
-
The Alps: Switzerland’s #Marketing Masterpiece 🏔️ Did you know Switzerland only holds 13.2% of the Alps? Yet, when you think of the Alps, Switzerland is the first country that comes to mind. Why? Marketing. From iconic snowy peaks to luxury ski resorts and pristine mountain trails, Switzerland has mastered the art of branding its share of the #Alps as the Alpine destination. It’s a lesson in #storytelling: it’s not about how much you have, but how well you showcase it. Here’s the approximate share of the Alps by country: Austria: 28.7% Italy: 27.2% France: 21.4% Switzerland: 13.2% Germany: 5.9% Slovenia: 3.4% Liechtenstein: 0.08% Monaco: 0.001%
To view or add a comment, sign in
-
-
The Alps: Switzerland’s #Marketing Masterpiece 🏔️🇨🇭 Did you know Switzerland only holds 13.2% of the Alps? Yet, when you think of the Alps, Switzerland is the first country that comes to mind. Why? Marketing. From iconic snowy peaks to luxury ski resorts and pristine mountain trails, Switzerland has mastered the art of branding its share of the #Alps as the Alpine destination. It’s a lesson in #storytelling: it’s not about how much you have, but how well you showcase it. Here’s the approximate share of the Alps by country: Austria: 28.7% Italy: 27.2% France: 21.4% Switzerland: 13.2% Germany: 5.9% Slovenia: 3.4% Liechtenstein: 0.08% Monaco: 0.001%
To view or add a comment, sign in
-
-
🏌️♂️ "Luxury meets sustainability in Italian golf resorts!" The landscape of luxury golf resort development is evolving rapidly, with Italy leading an inspiring transformation. Today's golf resort investors aren't just creating premium destinations - they're pioneering sustainable luxury that speaks to the modern conscious traveler. With golf tourism generating over €40 billion globally and eco-conscious travelers willing to pay 40% more for sustainable experiences, the marriage of luxury and sustainability in golf resorts represents an unprecedented market opportunity. We're seeing innovative developments across Italy that showcase this perfect blend: • Smart irrigation systems reducing water consumption by up to 50% • Clubhouses powered by renewable energy • Native landscaping that reduces maintenance needs while preserving local biodiversity • Sustainable architecture that seamlessly integrates with the natural environment At MC4GOLF, we're guiding investors through this evolution. Our team combines decades of golf management expertise with cutting-edge sustainable development practices to create resorts that aren't just profitable - they're future-proof. The numbers speak for themselves: sustainable golf resorts are seeing higher occupancy rates, increased customer satisfaction, and significant operational cost savings. Plus, they're attracting a new generation of environmentally conscious luxury travelers. Ready to explore how sustainability can enhance your golf resort's value proposition? Let's connect and discuss the opportunities in this growing market. #SustainableGolf #LuxuryTravel #GreenInvestment #GolfDevelopment #ItalianGolf #MC4GOLF #Sustainability Contact us: riccardo.tirotti@mc4golf.com
To view or add a comment, sign in
-
-
It's not just about where you go, but how it makes you feel. And Cutting Edge does the exact same for you! #Cuttingedge #TheEdgeAbove #travel #journeys #luxurysportstravel #t20worlcup #sportsindustry #events #luxury #hospitality #sports
To view or add a comment, sign in
-
-
The blue waters of Miami are more than a view—they're a business opportunity. With over 80% of Miami's luxury boat charters booked during peak seasons, are you tapping into this demand? Whether you’re in the yacht rental business, organizing nautical events, or selling luxury services, aligning your marketing with Miami’s high-profile marine lifestyle is essential. From hosting exclusive sunset cruises to partnering with local tourism agencies, the possibilities are endless. How are you setting your sails for success in Miami's thriving nautical industry? Let us know below! #MiamiBusiness #LuxuryLifestyle #NauticalMarketing #MiamiEvents #MarketerValley
To view or add a comment, sign in
-
-
Note: not sponsored! Also, the spa has strict ‘no phone’ rules so I tried to get as much ‘footage’ as I could 😄. Have you been? How did you like it? #buergenstockresort #alpinespa #buergenstock #bürgenstock #bürgenstockresort #swisstourism #switzerland #switzerland🇨🇭 #switzerlandtravel #switzerlandtourism #switzerlandtiktok🇨🇭 #luxury #luxurylife #luxurytravel #luxurytravels #luxuryresort
To view or add a comment, sign in
-
We Go Wherever Our Clients Need Us... The world of luxury transportation is as diverse and thrilling as the clients we serve. From the serene escapes of wine tours in Tuscany to adrenaline-pumping ski adventures in Aspen, we’ve become partners in extraordinary global journeys. Adventure, for our clientele, is not just about destinations—it’s about experiences that elevate every moment. As their trusted provider, we’re tasked with more than transportation; we create comfort and reliability amidst their fast-paced, adventure-driven lives. Whether it’s accommodating bespoke requests or navigating complex itineraries, we bring a sense of ease to their excitement. Seeing the world through our clients’ eyes reminds us daily of the incredible breadth of adventure they seek—and how rewarding it is to help make it happen. Learn More About Slade Services: https://lnkd.in/gKJJxdUG 1.800.990.7532 - - - #sladeservices #luxurytransportation #luxurylifestyle #luxurytransportationservices #transportationservices #privatetravel #businesstravel #privatetransportation #businesstravel #corporateTravel #LuxuryTravel #Luxury #VIPService #ExclusiveExperience #LuxuryTransportation #Lifestyle #EliteTravel #PrivateChauffeur #FirstClassTravel #specialactivities #Aspen #lasvegas
To view or add a comment, sign in
-
-
The French Alps are no longer just a winter wonderland for ski enthusiasts. Investor interest in mountain towns has skyrocketed, doubling hotel transaction volumes to over €800M in the past two years alone! Discover the driving forces behind this exciting trend in our latest article. https://co.jll/3RHk0YP #JLLTrendsInsights #LuxuryHotels #Investing #Hospitality #FrenchAlps
To view or add a comment, sign in
-
ℂ𝕠𝕣𝕥𝕚𝕟𝕒 𝕕’𝔸𝕞𝕡𝕖𝕫𝕫𝕠: 𝕋𝕙𝕖 ℕ𝕖𝕩𝕥 𝔾𝕝𝕠𝕓𝕒𝕝 ℍ𝕠𝕥𝕤𝕡𝕠𝕥 As the world sets its sights on the 2026 Winter Olympics (International Olympic Committee – IOC), Cortina d’Ampezzo — the crown jewel of the Italian Dolomites— is cementing its status as a must-be destination for luxury brands and experiences. Renowned for its breathtaking natural beauty and sophisticated crowd, Cortina is undergoing a remarkable transformation, positioning itself as a year-round haven for high-net-worth individuals and discerning travellers. Long celebrated as an exclusive retreat, Cortina is now experiencing a surge in global interest. According to ISTAT, tourist arrivals increased by 15% in 2023, with international visitors leading the charge. This momentum shows no signs of slowing, as the town prepares to host a global audience during the Winter Olympics ⛷ ⛸ 🛷 🥇 The 2026 Games are expected to attract over 1 million visitors and inject an estimated €1.5 billion into the local economy, further elevating Cortina’s profile. Recent announcements, such as Mandarin Oriental Hotel Group's forthcoming opening, underscore the destination’s appeal to an ultra-premium audience. These developments are complemented by major investments in infrastructure, including upgraded ski facilities, luxury hospitality projects, and improved transportation networks, creating the perfect ecosystem for upscale brands. This is more than just a moment to invest in Cortina—it is an unparalleled opportunity to establish a presence in one of the world’s most exclusive destinations. Cortina is poised to become a global hotspot, offering a rare chance for brands to align with the timeless elegance, sophistication, and allure of the Dolomites’ most glamorous enclave. From premium hospitality to luxury retail, Cortina presents a platform where brands can thrive and create transformative experiences for a discerning global audience. Vervecci #comingsoon #cortinadampezzo #dolomiti #dolomites #cortina #mountains #italy #dolomitiunesco #veneto #cortinadolomiti #italia #mountain #nature #montagna #ski #snow #mycortina #visitveneto #instadolomiti #mountainlovers #travel #winter
To view or add a comment, sign in
-
-
We’ve seen some interesting shifts in the ski property market this year – from unpredictable weather to rising prices in top resorts. Plus, sustainability is front and centre as resorts become year-round communities. Read The Ski Report 2024/25 for more details: https://lnkd.in/exz9fRUS
To view or add a comment, sign in