Marketbridge reposted this
Fantastic week at B2B Forrester Summit reconnecting with clients, community, partners, and friends at Marketbridge! The Phoenix setting worked perfectly to facilitate so many great conversations! Our industry is going through significant change. Forrester's CEO opened the event with an important stat: Nearly 90% of B2B buyers are now turning to GenAI for information throughout their buying journeys. It’s time to rethink how we approach our marketing and ABM plans with this behavioral change in mind! AND, my favorite quote of the week - “Strategy without tactics is the slowest path to victory”! Richard Hill Jill Melchionda Janet Knight Ashley Incardone #ForrB2BSummit
Joanna Bittle, addressing GenAI search is a must-do. You'll make a lot of friends if you can solve this problem at speed. Check out Scrunch AI if you're not familiar.
Dream team! 🎉
When we started Scrunch AI our thinking was B2C first, but it's clear the B2B buyer lives in GenAI platforms and our data shows the impact on the B2B buyer journey is enormous. Would love to chat about how we are helping companies adapt to the AI first customer journey!