Mark Sumariwalla Summers’ Post

Bigmouth's voice production process from start to finish in 21 steps: 1. Onboard project 2. Project handover meeting: Brief casting & production teams 3. Discuss project success strategy: Key staff, key resources, milestones 4. Casting Director meets with client 5. Producer & Casting Director discuss casting strategy / brief 6. Casting call sent out to talent agents: Nationwide or Globally 7. First round of self taped auditions are reviewed by Casting Director 8. Casting Director shortlists auditions for each character 9. Producer sends shortlisted auditions to client for review 10. Additional rounds of casting begin (if required) 11. Client approves & selects actors for each character 12. Producer creates a recording schedule 13. Producer starts to schedule talent into recording schedule 14. Talent contracts issued 15. Recording sessions begin 16. Dialogue editing starts 17. Post Production Mastering & QC starts 18. Dialogue asset deliveries sent to client / editor 19. Final requests / pickups dealt with 20. Project post-mortem meeting with client: Good & bad discussed 21. Client feedback shared with production team / staff That's our process. What's a project process you have?

Accustomed to working with major brands, Lilac Howell Films frequently requires talent with highly specific skills—often on a tight schedule. “We generally have to find very specific talent in a short space of time,” explained creative director Steve Cranston. Lilac Howell Films partnered with Backstage to achieve: rapid casting for a multilingual project in just a few days' time; 20-30% cost savings on casting expenses; high-quality talent hires that exceeded client expectations; and a streamlined, efficient process for global casting needs. Read our full case study here: https://bit.ly/41RyJWW #Backstage #Casting #Brand #Branding #BrandMarketing #Hiring #HiringSolutions #CostEfficiency #BrandMarketer

🎬 The Casting Process: Behind the Scenes 🎬 Ever wondered what really happens behind the scenes of a casting session? At first glance, casting may seem simple—just choosing the right actors for a role. But in reality, it’s much more than that. It’s where creativity meets logistics, and it’s a meticulous process that requires a deep understanding of the role, the story, and the audience. From reviewing hundreds of auditions to evaluating nuances in every performance, casting is a delicate balance of intuition, analysis, and experience. It’s not just about finding the right look or voice; it’s about selecting talent that truly embodies the essence of the role, bringing depth and authenticity to the project. At Yoocasta, we make this process seamless for our clients. Whether we’re casting for a TV commercial, a feature film, or a special event, we ensure that every step leads to the perfect cast. From the initial auditions to final selections, we handle the logistics while ensuring that the creative vision always takes center stage. 💡 Pro Tip: The best casting decisions are never rushed. It’s about taking the time to understand the role, evaluate the talent, and ensure that everything aligns perfectly with the project’s vision. ✨ Behind every successful campaign is a well-executed casting process. At Yoocasta, we pride ourselves on being experts in making this process as smooth and efficient as possible for you. 🔄 Curious about how we work? Let’s connect and discuss how Yoocasta can bring your creative vision to life with the perfect cast. What do you think is the most important part of the casting process? Drop your thoughts in the comments – I’d love to hear from you! #BehindTheScenes #CastingAgency #CreativeProcess #CastingDirector #TalentMatters #FilmIndustry #Yoocasta #CastingExperts #Storytelling

Experience counts and not all creatives are equal. Selecting the right on-screen talent is vital for breathing life into any production; they embody the human face of your brand or film. It's crucial to conduct diligent research when choosing a #castingdirector avoid the allure of the lowest bidder. Experience consistently proves its value over time. Casting directors are more than administrators; their expertise, creativity, and relationships with artists, agents, and managers are invaluable. Their contributions can ultimately determine the success or failure of a production—an aspect often overlooked by those unfamiliar with the industry's nuances. #producers #globalcasting #dontbecheap #creatives

Attention all Creative & Production Agencies!! How do you cast the right talent for your productions?? I’ve been thinking a lot about the casting process lately and wanted to get your take on it. With all the talent out there, how do you go about casting actors and models for your productions? Here are a few things I'm curious about: - Efficiency: Do you have a smooth system in place, or is it more of a scramble? - Costs: Are the casting costs something you're comfortable with, or is it a constant budget battle? - Variety & Inclusivity: How do you ensure you're getting a good mix of talent? Is representation a big focus for you? - Quality: Finding the right fit can be tough—what's your secret to nailing the perfect cast? - Timing: Does the time it takes to cast ever throw off your schedule? Would love to hear your experiences and any tips you might have. Let’s share some stories and maybe pick up a few new ideas along the way!

Commercial casting: Should you hire actors or use real-person testimonials? If famous commercial actors like Stephanie Courtney (Flo from Progressive) and Dean Winters (Allstate’s resident Mayhem) have shown us anything, it’s that casting is key to a commercial’s success. With real-people casting on the rise in recent years, many companies are asking what’s best for them: to hire an actor, or use real employees or customers to help sell their product or service? Let's explore the pros and cons of each option: https://bit.ly/3ZYNEvW #Backstage #Commercial #Casting #Advertisting #CastingDirector #Strategy #Content #ContentStrategy

99% of people have wrong perceptions about Directors. They think - Directors just shout 'Action!' and 'Cut!' on set. - Wear fancy clothes, and attend glamorous parties. - They have a team to do everything and just take credit for the film's success. - It's a job only for famous people and involves a lot of drama and ego clashes. - They are always serious and never have fun. But that's not true! Being a director is much more than making movies. It's about: 1) Vision and Creativity: Directors bring stories to life with their unique vision. 2) Leadership: They guide actors and crew to create the desired atmosphere. 3) Problem Solving: Directors constantly solve challenges during filming. 4) Collaboration: They work closely with writers, producers, and editors. 5) Passion: Directing demands relentless dedication and love for storytelling. Being a director means long hours, stress, and tough decisions. It requires understanding the technical aspects of filmmaking and managing diverse personalities. Despite the glitz, directors often face financial risks and handle criticism and rejection. Directing is a complex role that blends artistry with practicality. It's about inspiring others, making tough choices, and turning dreams into reality on screen. What misconceptions have you heard about a Director? #filmdirector #misconceptions #leadership #collaboration

When I think about the directors I’ve worked with—or even the moments I’ve stepped into that role myself—one thing stands out: directing is an art and a balancing act. It’s not just about getting the perfect shot or calling the right cues; it’s about leading a team, making quick decisions, and staying true to the story through all the chaos that a set can throw your way. Here are a few key practices I’ve found essential for a director’s success: A Clear Vision with Flexibility A director must know what story they want to tell—but things rarely go exactly as planned. The magic lies in adapting on the fly while staying true to the core idea. Some of the best moments I’ve witnessed on set weren’t in the script—they happened because the director had a vision but allowed room for spontaneity. Collaboration is Everything No matter how brilliant the director, a film is never a one-person show. Working closely with actors, DPs, and designers creates something greater than the sum of its parts. I’ve seen how building trust within a team can elevate the entire production—and it starts with a director who listens. Leadership Under Pressure Things will go wrong on set—props won’t show up, actors will struggle with lines, weather will take a turn. Great directors lead by staying calm and focused, turning challenges into creative opportunities. It’s in these moments that true leadership shines. Details, Details, Details From the color of a costume to the angle of a shot, details matter. A director with an eye for the little things brings nuance and depth to a film that resonates with the audience. Those small touches? They add up to something extraordinary on screen. At the heart of it all, directing is about telling a story that feels authentic—and doing it in a way that keeps the journey as meaningful as the final product. For me, it’s one of the most rewarding roles in the creative process, despite the challenges. #Directing #Leadership #CreativeProcess #Film #FilmmakingJourney #Collaboration #FilmIndustry #Storytelling #Direction #Production #MHarisAnsari #LinkedIn

Ad-filmmaking is such an intricate job, that no one person can take credit for its success! Same way, when it comes to ‘Producers’ too, no one person can do all the jobs. There are multiple types of Producers required to see it through. From managing the project with the attention-to-details to getting the final output ready, it is segregated amidst multiple heads! Each type of producer brings their unique expertise and skill set to the table. I have been lucky to have worked with several talented producers, and I have seen it first-hand the kind of dedication it requires. Are you a Producer? Let me know your views on the same too. Also don’t forget to tag your ‘Producer’ friend/colleague in the comment section! #Producers #FilmProduction #AdFilmProduction #AdFilmmakers #AdFilms