Mandeep Dalip’s Post

Publishers are the foundation on which our industry is built. 👷♀️ This isn’t to minimise the importance of advertisers, nor the liquidity they provide, but at pubX we think that the role of publishers is so much more than just the space they create to serve ads into, and that the industry suffers massively if they decline (even if advertisers still have other outlets for spend). 📰 And so we urge a more publisher-centric worldview in developing (advertising) technology. 👩💻 💥

Data-driven curation is transforming programmatic ad buying, Stacy Bohrer, vice president of buyer development at OpenX, says in this interview at the Beet Retreat Santa Monica with Beet.TV contributor Rob Williams. Special thanks to OpenX, Publica by IAS, Snowflake and Spotter for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/emdbPkJX) and much more! #programmaticads #ssp 11 weeks away - get a spot at the Beet Retreat San Juan, Feb. 26-28 🏖️ https://lnkd.in/eabyChj6

What sets MonetizeMore apart? 🚀 https://bit.ly/4eW15mD In this quick clip, our CEO Kean Graham clearly outlines what makes MonetizeMore stand out in the world of ad management. Watch now to see why publishers trust us!🔐 #monetizemore #adtech

💡💰 Ready to skyrocket your revenue? 💰💡 Hey Publishers! 🚀 Ever wondered if you're fully unleashing the potential of your revenue streams? Let's ensure you're firing on all cylinders with these essential steps: Update ads.txt: Boost transparency, boost earnings! ✅ Integrate partners into CMP: Simplify consent, and unlock opportunities! ✅ Strategize Ad Format Selection: Drive better results with smart ad format choices! ✅ Feeling unsure? No worries! We're here to be your revenue-boosting wingmen. Let's soar to new heights together! 💼✨ — #HBAgency #YourAdtechCompany #AdTech #Monetization #AdRevenue #Optimization

Ad tech is going through transformational shifts on both the sell side and buy side of the market. In either case though, there seems to be a renewed focus on the publisher page and that’s great; the digital ad supply chain starts with the publisher page. That’s why I’m so excited to announce the beta launch of HTL BID’s industry leading and category defining publisher ad technology marketplace. The HTL BID Marketplace removes traditional technical blockers and provides widespread, click-not-code access to the best technology products that the market has to offer to publishers. A capability like this isn't born over night and contains deep industry expertise, business development relationships and technical understanding. Thank you to all of our HTL teammates, marketplace technology partners, and, of course, our publishers for helping to bring something like this to ad tech industry!! This is just a soft launch on LinkedIn because I couldn't contain my excitement (although all current clients now have access) — stay tuned for more on this front. #theInternetExistsForPublishingAfterAll #revOpsCommunity #qualityAdsAreGood

Exciting News: WaardeX + Publir Partnership Announcement! We’re excited to announce our new partnership with Publir, a unified platform designed to unlock new revenue streams for publishers. This collaboration brings together WaardeX’s premium demand sources and Publir’s innovative solutions, such as Dynamic Ad Optimization and smart paywalls, to create a powerful synergy that empowers publishers to thrive. By combining our access to top-tier advertisers with Publir’s tools for optimizing ad space and diversifying income streams, we’re delivering an unmatched monetization strategy that benefits publishers in today’s competitive digital ecosystem. Together, WaardeX and Publir are driving greater transparency, higher revenues, and stronger market opportunities for publishers worldwide. #Partnership #AdTech #DigitalPublishing #WaardeX #Publir #RevenueGrowth #DemandOptimization

🚀 PubX continues to pioneer solutions that help publishers maximize their true value in the digital ecosystem. This is what we mean when we talk about #pubtech - thanks to Advertising Week for the feature 🚀

Do you remember the times when advertisements were only printed on paper? Those days are long gone. Today, we leverage big data to maximize ad performance for our advertising clients. 📊  As Vice President Global AdTech at Axel Springer, Carlos Bracho has been instrumental in developing and shaping our companies' AdTech systems, which manage advertising on our brands' websites. The most significant achievement of his work on Axel Springer’s AdStack thus far? The development of AdLib, a sophisticated tool that optimizes AdTech management in a unified way and maximizes ad revenue for publishers.  How does AdLib work? And what’s next for this innovative tool? ➡️ Check out the blogpost to learn more: https://lnkd.in/dj33TQ5j   ___ #AdTech #Advertising #AdRevenue #Technology #AxelSpringer #PeopleOfAxelSpringer #ASAllstars Baudisch René Valentin Schöndienst POLITICO BILD Welt Business Insider Jeremy Bowers Mark Dekan Walt Houseknecht

#InImage is officially available to Magnite publishers! Activate, test, and earn directly through Control Center. 📸 In-Image captures incremental revenue for proprietary images with in-image ad overlays, commanding greater attention and viewability. Publishers have complete control over the trigger, frequency, and duration of the ad experience. Publishers looking to test the formats can do so with the switch of a toggle, and track incremental revenue and engagement through Demand Manager’s built A/B testing and Prebid analytics tools. Get started faster than it takes to order from Instacart: https://bit.ly/3TJXSht #magnitecontrolcenter #monetization #imageadvertising #qortexai #inimage

Monetizing a website can be challenging. High CPMs, effective ad placements, and comprehensive analytics can make a big difference. At OnClickA, we focus on unlocking the full potential of digital properties. What strategies have you found most effective for monetization? Let’s discuss.