Magenta Recruitment (Food Manufacture & Life Sciences)’s Post

Ferrero has just acquired Power Crunch, the US-based protein-snack maker known for its wafer bars and high-protein crisps. This move is part of Ferrero's strategic expansion into the better-for-you snacks segment. I'm particularly excited about this deal because it highlights the increasing importance of healthier snack options within the food and beverage industry. The acquisition will see Ferrero take on 50 employees and operations at Power Crunch's office in Irvine, California. This isn't Ferrero's first foray into the healthy snacks market. In 2022, they bought Fulfil Nutrition, an Ireland-based protein-bar maker, and Wells Enterprises, which includes Halo Top, a low-calorie ice cream brand. It's clear that Ferrero is committed to diversifying its portfolio and catering to the growing demand for nutritious snack options. This acquisition exemplifies a growing trend among major food companies to invest in health-forward products. #MergersAndAcquisitions #FoodIndustry #HealthySnacks

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