Ferrero has just acquired Power Crunch, the US-based protein-snack maker known for its wafer bars and high-protein crisps. This move is part of Ferrero's strategic expansion into the better-for-you snacks segment. I'm particularly excited about this deal because it highlights the increasing importance of healthier snack options within the food and beverage industry. The acquisition will see Ferrero take on 50 employees and operations at Power Crunch's office in Irvine, California. This isn't Ferrero's first foray into the healthy snacks market. In 2022, they bought Fulfil Nutrition, an Ireland-based protein-bar maker, and Wells Enterprises, which includes Halo Top, a low-calorie ice cream brand. It's clear that Ferrero is committed to diversifying its portfolio and catering to the growing demand for nutritious snack options. This acquisition exemplifies a growing trend among major food companies to invest in health-forward products. #MergersAndAcquisitions #FoodIndustry #HealthySnacks
Magenta Recruitment (Food Manufacture & Life Sciences)’s Post
More Relevant Posts
-
Ferrero has just acquired Power Crunch, the US-based protein-snack maker known for its wafer bars and high-protein crisps. This move is part of Ferrero's strategic expansion into the better-for-you snacks segment. I'm particularly excited about this deal because it highlights the increasing importance of healthier snack options within the food and beverage industry. The acquisition will see Ferrero take on 50 employees and operations at Power Crunch's office in Irvine, California. This isn't Ferrero's first foray into the healthy snacks market. In 2022, they bought Fulfil Nutrition, an Ireland-based protein-bar maker, and Wells Enterprises, which includes Halo Top, a low-calorie ice cream brand. It's clear that Ferrero is committed to diversifying its portfolio and catering to the growing demand for nutritious snack options. This acquisition exemplifies a growing trend among major food companies to invest in health-forward products. #MergersAndAcquisitions #FoodIndustry #HealthySnacks
To view or add a comment, sign in
-
[PotatoPro] PepsiCo completes acquisition of Siete Foods PepsiCo, Inc. has announced that it has closed the acquisition of Garza Food Ventures LLC, dba Siete Foods, for USD 1.2 billion. Over the past two decades, PepsiCo has transformed its portfolio to include great-tasting convenient foods and drinks that are nutritious, enjoyable, and fit consumers' lifestyles. #potato #potatopro #potatonews #potatoindustryevents #potatosupplychain #frenchfry #potatoequipments #potatochips #potatosnacks #potatofarming https://vist.ly/3msv23e
To view or add a comment, sign in
-
PepsiCo Buys Siete Foods: A $1.2B Bet on Healthier Snacks 🌮💼 In a move to expand its portfolio and tap into the rising demand for health-conscious snacks, PepsiCo has announced the acquisition of Siete Foods, a Texas-based maker of grain-free tortilla chips and Mexican-American inspired products, for $1.2 billion. This strategic acquisition is set to bolster PepsiCo’s presence in the booming market for healthier, sustainable snacks. 🌱 🔑 Key Highlights: Strategic Expansion: This acquisition is part of PepsiCo’s broader strategy to diversify its product offerings and enhance its snacking portfolio. With the rising trend of private-label brands and consumers seeking healthier alternatives, PepsiCo is positioning itself to stay ahead in the competitive market. 🌍 About Siete Foods: Founded in 2014 by the Garza family in Austin, Texas, Siete Foods has gained popularity for its grain-free, gluten-free products like tortilla chips, taco shells, and sauces, which cater to health-conscious consumers. The brand is available in 40,000 retail outlets across the U.S., including major stores like Target and Whole Foods. 🛒 Competitive Advantage: With this acquisition, PepsiCo can better compete with private-label brands that have gained momentum as cost-conscious consumers seek affordable alternatives. By adding Siete Foods to its portfolio, PepsiCo aims to capture a larger share of the growing grain-free and gluten-free market. 🍽️ Bigger Picture: PepsiCo’s acquisition of Siete Foods follows the company's continued efforts to diversify its price tiers and offer new flavors under brands like Lay's, Doritos, and Cheetos. In the most recent quarter, volumes for PepsiCo’s snacking business in North America fell 4%, prompting the company to seek growth opportunities in new segments. 📊 Market Context: The acquisition comes during a period of robust deal-making in the packaged food industry, following Mars' $36 billion deal to acquire Pringles maker Kellanova. PepsiCo’s latest move underscores the company’s commitment to expanding into health-driven product lines in response to evolving consumer preferences. 📦 The transaction is expected to close in the first half of 2025, further solidifying PepsiCo’s dominance in the snack food industry. 🍿 What do you think of PepsiCo’s growth strategy through acquisitions? Share your thoughts below!👇 𝗿𝗲𝗽𝗼𝘀𝘁 | if you found it helpful. 𝗹𝗶𝗸𝗲 | if you enjoyed the post. Source: Public Sources #PepsiCo #SieteFoods #Acquisition #HealthySnacking #PrivateLabel #MergersAndAcquisitions #FoodIndustry #HealthierChoices #CorporateFinance
To view or add a comment, sign in
-
-
PepsiCo completes acquisition of Siete Foods for $1.2bn: What it means for the food industry #PepsiCo #SieteFoods #BetterForYou #FoodInnovation #GrainFree
To view or add a comment, sign in
-
# Only put off until tomorrow what you are willing to die having left undone ## Embrace the future of healthy snacking with PepsiCo's latest acquisition! In an exciting move towards expanding its better-for-you food offerings, beverage-giant PepsiCo has announced a $1.2 billion deal to acquire Siete Foods, a prominent tortilla-chips maker. This strategic acquisition is expected to complement PepsiCo's existing portfolio while capitalizing on the growing demand for healthier snack options. PepsiCo recognizes the importance of catering to today's health-conscious consumers who seek nutritious and flavorful alternatives. By integrating Siete Foods' high-quality products into its lineup, the company aims to tap into the rising market for wholesome snacks that don't compromise on taste. Investors looking to align their HSA accounts with the evolving landscape of healthcare and wellness trends should take note of PepsiCo's forward-thinking move. This acquisition not only demonstrates the company's commitment to offering healthier food options but also presents an opportunity for potential growth and long-term development. Don't miss out on this transformative step in the world of snacking! Act now to ensure you stay ahead of the curve and embrace the power of investing in your health and well-being. Join the movement and secure your financial future while supporting a healthier lifestyle for you and your family. #hsa #investing #healthcare #health #family #wellness 💪🌱💰😊
To view or add a comment, sign in
-
More on the Mars acquisition of Kellanova - Will make them a strong snacking competitor to PepsiCo and Mondelēz International. And they will have a lot of power brands to cross-pollinate between sweet and savory snacks and confections. 2025 is shaping up to be an interesting year in #snackfoods. #Innovation #foodbusiness
From candy giant to snacking powerhouse: What’s behind Mars’ $36B Kellanova acquisition
fooddive.com
To view or add a comment, sign in
-
Yogurt is cooked. For General Mills, the goal is to focus on stronger brands, which is a big reason why the food giant is selling its North America yogurt operations in $2 billion deal to Groupe Lactalis and Sodiaal. A tight leash on higher growth is the General Mills way. Yoplait and Go-Gurt are both going because of competition and changing consumer preferences. The move comes as the food company is reshaping its portfolio to growth segments such as like premium pet food and organic snacks. For brands such as Yoplait, yogurt is a tough business with players such as Chobani and facing tough competition in the U.S. from privately held yogurt brand Chobani, as well as Danone. While the focus may be on food companies refocusing on key brands, the move also highlights broader changes in the yogurt industry. Campbell's is looking to offload its Noosa yogurt brand, which it had obtained through its $2.7 billion acquisition of peer Sovos Brands. Danone sold its Wallaby yogurt and Horizon milk brands to private equity firms Platinum Equity earlier this year, while Unilever acquired frozen Greek yogurt brand Yasso Holdings last year. All in all, food giants which were generating tons of revenue during inflationary times are now being forced to adapt as consumers scale back on spending. Yogurt may be the first casualty as companies look to divest less profitable units and refocus https://lnkd.in/gdG8Jrm9 #generalmills #yogurt #acquisition #foodmanufacturing #brands
To view or add a comment, sign in
-
Global sweet-packaged food company Ferrero Group today announced it has signed an agreement to acquire Power Crunch from Bio-Nutritional Research Group... Ferrero Power Crunch Michael Lindsey https://lnkd.in/gJViezzA
To view or add a comment, sign in
-
Potato Gazette "Big news in the food industry! 🍿👍 PepsiCo has completed its acquisition of Siete Family Foods, a leading brand in the better-for-you Mexican-American food space. 🌯 This move expands PepsiCo's portfolio of nutritious and delicious products. Congratulations to both teams! 🎉 #PotatoGazette #PepsiCo #SieteFoods #FoodIndustry #MergersAndAcquisitions"
To view or add a comment, sign in
-
The Ferrero Group, a family-owned, Italian sweet packaged-food company, will look at acquisitions in snacking, confectionery, chocolate, mints, biscuits and ice cream, with a focus on Europe and the US, three sources familiar with the company told Mergermarket: https://lnkd.in/gthp4Q2h It is interested in better-for-you products as well as sugary snacks, two of the sources noted. “Clearly, snacking is what they’ve lasered in on, whether it’s sugar or better for you doesn’t seem to matter”, one said. While publicly listed food companies such as Unilever and Nestle are making efforts to reduce sugar in their portfolios, and may be less inclined to buy sugary snacks businesses, #Ferrero, as a private company, does not have to answer to shareholders in the same way, one source noted. Sugary-snacks businesses can be very profitable, and this way Ferrero can acquire such businesses at good value, this source said.
To view or add a comment, sign in