How is AI changing social media advertising? Ad creative—which includes the visual and auditory elements of advertisements—was one of the first areas of social media advertising to be affected by AI. Companies like Butter, Motion (Creative Analytics), and new M13 portco Chord are providing tools for advertisers to both create and measure endless amounts of creative content for merchants. Analytics and targeting are also paramount. Some marketers are leveraging techniques such as DCO (dynamic creative optimization) to build hyper-personalized marketing campaigns to target specific audiences based on profile, geography, and time of day. While proprietary AI marketing products from Google, Meta, and TikTok can be effective tools inside their respective walled gardens, there remains an opportunity for new entrants to own cross-channel capabilities for merchants. At M13, we’re excited by the changing possibilities AI is opening up across advertising and marketing on social and beyond, and how companies like Chord (and founder Bryan Mahoney) are building tools for the new landscape. More from M13's Brent Murri and Whitney Hazard: https://lnkd.in/eQETjp_w
