A valuable framework for anyone looking to develop their CI strategy!
When I started in the Pharma CI space, I underwent formal training in 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 and 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬𝘴. This training was pivotal, leading us to reassess our CI approach and develop a new strategy aligned with our goals. The resulting strategy, based on a concise framework, encompassed four key components crucial for any CI function: 𝗙𝗼𝗰𝘂𝘀 𝗔𝗿𝗲𝗮𝘀, 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗮𝗯𝗹𝗲𝘀, 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻, and 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀 (explained in the accompanying materials). This framework is adaptable to evolving CI needs and methodologies, thus making in a valuable resource over the past 18+ years. The enclosed materials outline the strategic framework, offering insights and categories relevant to CI strategy development for your consideration. It has potential to be a valuable resource for CI teams, both new and seasoned, of any size. Take a look and let me know what you think. #competitiveintelligence, #CI, #strategy, #CIstrategy, #pharmastrategy