The NextLevel Operations team just released its annual Go-to-Market Report, featuring benchmarks and insights from growth-stage businesses including: 🔹 Win Rate & Sales Cycle trends 🔹 Marketing campaigns & customer engagement strategies 🔹 Tech stack recommendations View the report here: https://lnkd.in/e4bZvTc6 We first shared this data at our recent GTM Summit, and are now making select insights available to founders and executives beyond our portfolio for the first time. --- 𝘍𝘰𝘳 𝘐𝘭𝘭𝘶𝘴𝘵𝘳𝘢𝘵𝘪𝘷𝘦 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴 𝘰𝘯𝘭𝘺. 𝘗𝘢𝘴𝘵 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘪𝘴 𝘯𝘰𝘵 𝘢 𝘨𝘶𝘢𝘳𝘢𝘯𝘵𝘦𝘦 𝘰𝘧 𝘧𝘶𝘵𝘶𝘳𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. 𝘛𝘩𝘦 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘦𝘥 𝘪𝘴 𝘱𝘳𝘰𝘱𝘳𝘪𝘦𝘵𝘢𝘳𝘺 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘓𝘦𝘷𝘦𝘭 𝘌𝘲𝘶𝘪𝘵𝘺 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘓𝘓𝘊 (“𝘓𝘦𝘷𝘦𝘭 𝘌𝘲𝘶𝘪𝘵𝘺”), 𝘪𝘵𝘴 𝘢𝘧𝘧𝘪𝘭𝘪𝘢𝘵𝘦𝘴 𝘢𝘯𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘱𝘳𝘰𝘨𝘳𝘢𝘮. 𝘛𝘩𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘳𝘦𝘱𝘰𝘳𝘵 (𝘵𝘩𝘦 “𝘙𝘦𝘱𝘰𝘳𝘵”) 𝘪𝘴 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘧𝘰𝘳 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴 𝘰𝘯𝘭𝘺 𝘢𝘯𝘥 𝘪𝘴 𝘯𝘰𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘢𝘥𝘷𝘪𝘤𝘦 𝘰𝘳 𝘢𝘯 𝘰𝘧𝘧𝘦𝘳 𝘰𝘳 𝘴𝘢𝘭𝘦 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘰𝘳 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘳 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘖𝘧𝘧𝘦𝘳𝘪𝘯𝘨𝘴 𝘢𝘳𝘦 𝘮𝘢𝘥𝘦 𝘰𝘯𝘭𝘺 𝘱𝘶𝘳𝘴𝘶𝘢𝘯𝘵 𝘵𝘰 𝘢 𝘱𝘳𝘪𝘷𝘢𝘵𝘦 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘮𝘦𝘮𝘰𝘳𝘢𝘯𝘥𝘶𝘮 𝘤𝘰𝘯𝘵𝘢𝘪𝘯𝘪𝘯𝘨 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘯𝘵 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯, 𝘸𝘩𝘪𝘤𝘩 𝘥𝘦𝘴𝘤𝘳𝘪𝘣𝘦𝘴 𝘳𝘪𝘴𝘬𝘴 𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘵𝘰 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘵𝘩𝘦𝘳𝘦𝘪𝘯 𝘢𝘯𝘥 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘰𝘵𝘩𝘦𝘳 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴. 𝘐𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘯𝘵𝘢𝘪𝘯𝘦𝘥 𝘩𝘦𝘳𝘦𝘪𝘯 𝘪𝘴 𝘯𝘰𝘵 𝘪𝘯𝘵𝘦𝘯𝘥𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦 𝘰𝘳 𝘧𝘪𝘯𝘢𝘭 𝘢𝘯𝘥 𝘴𝘩𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘧𝘰𝘳𝘮 𝘵𝘩𝘦 𝘱𝘳𝘪𝘮𝘢𝘳𝘺 𝘣𝘢𝘴𝘪𝘴 𝘧𝘰𝘳 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯. 𝘛𝘩𝘦 𝘙𝘦𝘱𝘰𝘳𝘵 𝘪𝘴 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥 𝘧𝘰𝘳 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴 𝘰𝘯𝘭𝘺 𝘢𝘯𝘥 𝘪𝘴 𝘴𝘰𝘭𝘦𝘭𝘺 𝘪𝘯𝘵𝘦𝘯𝘥𝘦𝘥 𝘵𝘰 𝘴𝘶𝘮𝘮𝘢𝘳𝘪𝘻𝘦 𝘓𝘦𝘷𝘦𝘭 𝘌𝘲𝘶𝘪𝘵𝘺’𝘴 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘰𝘣𝘴𝘦𝘳𝘷𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘷𝘪𝘦𝘸𝘴 𝘴𝘶𝘳𝘳𝘰𝘶𝘯𝘥𝘪𝘯𝘨 𝘵𝘳𝘦𝘯𝘥𝘴 𝘴𝘶𝘳𝘳𝘰𝘶𝘯𝘥𝘪𝘯𝘨 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴. 𝘛𝘩𝘦 𝘙𝘦𝘱𝘰𝘳𝘵 𝘴𝘩𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘣𝘦 𝘳𝘦𝘭𝘪𝘦𝘥 𝘶𝘱𝘰𝘯 𝘧𝘰𝘳 𝘢𝘯𝘺 𝘰𝘵𝘩𝘦𝘳 𝘱𝘶𝘳𝘱𝘰𝘴𝘦. 𝘈𝘯𝘺 𝘷𝘪𝘦𝘸𝘴 𝘢𝘯𝘥 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘙𝘦𝘱𝘰𝘳𝘵 𝘢𝘳𝘦 𝘵𝘩𝘰𝘴𝘦 𝘰𝘧 𝘓𝘦𝘷𝘦𝘭 𝘌𝘲𝘶𝘪𝘵𝘺 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘯𝘰 𝘪𝘮𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘤𝘰𝘯𝘵𝘢𝘪𝘯𝘦𝘥 𝘩𝘦𝘳𝘦𝘪𝘯 𝘪𝘴 𝘤𝘰𝘳𝘳𝘦𝘤𝘵 𝘢𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘵𝘪𝘮𝘦 𝘴𝘶𝘣𝘴𝘦𝘲𝘶𝘦𝘯𝘵 𝘵𝘰 𝘴𝘶𝘤𝘩 𝘥𝘢𝘵𝘦.
This is a must-read for anyone serious about scaling GTM in 2025. @Amy Kramer and the @Level Equity team always bring the data and real-world insights—don’t miss it.
Some great insights in this year’s GTM report! Always interesting to break down performance by role—this year’s standout stat? Account Managers led the way on price increases, driving 2x higher increases than CSMs and AEs.
Very informative
My top takeaway for marketers was the impact of multi-channel nurture programs - 25% lower sales cycle, 28% more meetings booked, and 79% higher website traffic.
Level Equity great insights here. thanks for sharing! Everyone loves to talk about outbound efficiency, but no one wants to admit that most teams are still measuring the wrong things. If your KPIs aren’t driving the revenue impact you want, this report will be a wake-up call. Definitely worth the read.
Customer Success & GTM Leader | Startup Advisor | Former Calendly & Salesloft
1moRetention ownership shifts were intersting and I loved to see the insights around multiple engagement strategies. So good!