Consumer demand and production patterns have been significantly shaped by brand marketing, making it a powerful force in society and culture. In today’s economy, marketing has key skills to leverage to drive positive change through purpose-led, sustainable practices. In this Sustainable Futures episode Jonathan Hall - Managing Partner at Kantar’s Sustainable Transformation Practice - speaks with colleague and Senior Partner Ozlem Senturk, and Sustainable Marketing Experts and Co-Authors of ‘Sustainable Marketing: The Industry's Role in a Sustainable Future', Alexis Eyre and Paul Randle, about the urgent need to redefine growth, redefine brand purpose, and embed sustainability into every aspect of marketing. Key topics within this episode include: ⭐ The role for marketing to help drive the sustainable transition ⭐ Why sustainability must move beyond compliance to strategic impact ⭐ How marketers can align commercial success with environmental and social responsibility If you’re a marketer, business leader, or passionate about sustainability, have a listen here: https://loom.ly/Tlo4mnU Also check out the following key resources: Sustainable Marketing 2030 report: https://loom.ly/hqxN-u4 Information on Sustainable Marketing Compass: https://lnkd.in/ef_8qzm3 ‘Sustainable Marketing: The Industry’s Role in a Sustainable Future’ by Alexis Eyre and Paul Randal: https://lnkd.in/eCJ9n3j2
