Jovana Stojanovic’s Post

New York Fashion Week Isn’t Dead. Big names, extravagant productions, a Google-sponsored shuttle bus and an overall sense of high energy all helped breathe new life into the shows this season. Sure, there are still problems. Homegrown talents like Peter Do, The Row and, most recently, Gabriela Hearst have decamped to Paris. Former mainstays like Oscar de la Renta and Marc Jacobs now show off-calendar. Shows in hard-to-access locations on the far west side of #Manhattan and in the #Brooklyn Navy Yard have made programming into something of a week-long schlep. Over the past week, however, New York Fashion Week has proven its critics wrong. The big moments this season felt more grand than before — just look at Ralph Lauren equestrian showcase in Bridgehampton, which included a one-night-only recreation of his famed Polo Bar restaurant, or the surprise performance by Wu-Tang Clan, brought together by Tommy Hilfiger on a decommissioned Staten Island ferry. Beyond the runway, the energy percolated across the city in the form of events and activations, engaging other segments of the #fashion industry. If anything, this New York Fashion Week flaunted its hometown and brought back an excitement that hadn’t been felt in years. The perfect early autumn weather didn’t hurt either. As it gets more expensive and logistically difficult to stage shows, brands must think harder about whether they really need one. A #runway show isn’t always the best format every season for small brands and sometimes even larger ones. A number of brands favoured small gatherings rather than traditional shows this season, for instance. The intimacy of these events also underscored the closeness of the fashion community in New York City — another reason why this season felt reinvigorated, insiders said. #nyfw #fashionweek #newyorkfashionweek #nyc #fall #fall24 #spring25 #luxury #lvmh #dior #chanel #oakville #toronto

There's too much of everything at Paris Fashion Week Fashion is supposed to be about meaning — clothes are supposed to be striking some sort of chord with us, appealing to us on some sort of emotional level, but it’s hard to find anything of real meaning in the industry these days. Or at least any kind of meaning for someone like me. The corporate luxury houses ruling over Paris aren’t for us, they’re for the 0.1%. It’s not Tik Tok’s fault or Pharrell’s fault or Kim Jones’s fault. The industry is just following the direction the world’s going in. Meaningless capitalism getting bloated and fatter and uglier. The collapse in smaller brands, independent media and multi-brand retail isn’t some sort of unique crisis — you’ll find the same struggle in music, film, art and literature, too. The excess of the industry is impossible to reconcile with what’s happening in the real world. We’re on the verge of another American election, living through the hottest years on record, trying to build a future for ourselves in the midst of skyrocketing inequality and the collapse of a common sense of truth. You can feel the cognitive dissonance practically screaming through your phone screen. It’s called weltschmerz in German. Sadness that the world is the way that it is. https://lnkd.in/d5vNKdZc

🧠 THOUGHT-STARTER🧠 “Could London Fashion Week’s New Format Signal the Future of Fashion Weeks?” As London celebrates 40-years of its fashion week, this June marked the introduction of a new concept spearheaded by the British Fashion Council. In a celebration British Menswear the June season marked a pivot towards an immersive and inclusive format which involved traditional runway shows, designer showrooms, a series of talks that actively encouraged participation from the public, and an exhibition curated by some of the UK’s leading creatives that amplified their fellow creatives from a range of diverse backgrounds representing their heritage, culture, and sub-cultures and highlighting London as a springboard for directional talent that is sought-after by the world’s leading luxury brands. In creating a fashion week that acts as a platform for cultural conversation and a catalyst for discovery (for both the industry and the consumer), in and around traditional runway shows, the London Fashion Week brand and the British Fashion Council are demonstrating how fashion weeks can maintain and grow their relevancy on the world’s stage in the future. 📹 In this video I recap the shows, speakers, and showrooms that made the London Fashion Week June season a ‘cultural moment’. #creativestrategy #trendforecasting #futureforesights #consumerinsights #fashiontrends #fashion #dataanalysis #storytelling #linkedinlearning #socialmedia #contentstrategy #fashionbusiness #fashioncareer #luxuryfashion #genz #genzmarketing #digitalmedia #fashionweek #londonfashionweek #britishfashioncouncil British Fashion Council

👉 The runway has always been a prime location to tell a story...and it's about time we all noticed. A fashion show is the epitome of elevated luxury marketing, yet many of us feel far removed from fashion—and even more so from luxury. This year, however, with a fluctuating political climate and the constant presence of a potential recession, the luxury market has had to reinvent itself. Fashion has been at the forefront of this reinvention, leading the way as consumer spending patterns shift. This is why New York Fashion Week feels so pivotal this year. Every show is more than just a runway—it's a campaign. Just ask Willy Chavarria. From the stage design to the models’ personalities, fashion isn’t just about selling a product anymore. It’s about selling the lifestyle and values attached to it. In the past, price alone spoke for quality. But with Gen Z redefining consumer behavior, brands are now tasked with proving not only their quality but also their alignment with lifestyle and values. Take Ralph Lauren’s show, for example—the intentional location, the diverse cast of models, the seamless blend of heritage and modernity. It’s a perfect illustration of where fashion is headed: storytelling that reflects a brand’s core while adapting to contemporary values. As we enter this pivotal moment, the storytelling on the runway will become crucial to a brand’s success. . . . #FashionMarketing #LuxuryMarketing #NYFW #BrandStorytelling #GenZ #FashionTrends #RalphLauren #ConsumerBehavior #marriottinternational

For me, October kicked off with the vibrant Paris Fashion Week, where the standout moments weren’t just the fashion, but the brilliant marketing strategies. Planning something bold and memorable like this is no easy task—every detail seems designed to stir up conversation. Christian Louboutin’s Loubi Show, a stunning water performance, has become the most talked-about event in the industry Balmain’s show at the Eiffel Tower drew huge crowds, and while the press focused a lot on the rain, in my mind rain wasn't such bad as journalists wrote Maria Grazia Chiuri addressed sexist stereotypes with a monochrome collection inspired by retro. This year Dior changed strangely, collection Miss Dior's seemed more suited for 15-16-year-olds girl. Interesting, how all these changes affect the brand? The surprise appearance of Pierre Cardin Do you think scandals at such events are part of the plan or just mistakes ? P.S. And of course, the view from my room—because the Eiffel Tower is always spectacular! #CreativeCampaigns #Paris #EventMarketing #FashionScandals #BrandStrategy #MarketingGenius #FashionWeek #ParisFashionWeek

K-pop is breaking luxury barriers! The latest Louis Vuitton Men’s Fall-Winter 2025 fashion show marked a turning point in the luxury industry by fully embracing the influence of K-pop. Renowned artists like J-Hope from BTS, BamBam, Jackson Wang from GOT7, and many others were in attendance, showcasing this strategic collaboration between fashion and music. But that’s not all! The runway soundtrack featured music by J-Hope and Pharrell Williams, Louis Vuitton’s artistic director, along with Seventeen, further solidifying this bold cultural fusion. We are witnessing a true democratization of musical cultures in an industry that was once highly exclusive, with K-pop now making a significant global impact. Luxury has never been more in tune with today's trends. I enjoyed analyzing the strategic image choices made during events like fashion weeek. It might come from my interest in public relations.

In line with the Communication Strategy devised for one of our THINK PIG | Factory's Clients, we tasked the #Authors within our #Community with crafting an ambitious #Script. The goal was to echo and idolize the original message of a #Film's #Plot created by one of the leading and most celebrated Authors, #Screenwriters, #Directors, and #Humorists of contemporary times to promote the second edition of the CHILDREN'S SHOW. We aimed to relate this message to the present days, envisioning a child and contemporary Woody Allen inadvertently finding inspiration to create one of his most renowned films, all the while unaware that one day he would evolve into the Woody we recognize today. But there's more to the Story. We dared to speculate that perhaps our Woody, through his film set in #Manhattan, even served as inspiration for Gary Ross, providing the spark for him to create #Pleasantville. Who knows for sure...? Why did we embark on this endeavor? Simply put, while it becomes increasingly challenging to uncover #original and high-quality ideas—especially when the great Directors of #Cinema seem to have covered every conceivable angle—our audience, particularly the demographic targeted by this commercial #short film, still yearns for fresh content while maintaining a connection to #stories of the past. With this anecdote, we hope to embolden all the Authors within our Community to take risks. There are no boundaries to imagination. Therefore, after viewing this commercial short film and, most importantly, after offering constructive feedback, we encourage you to pick up your pen and start #writing or #proposing a New Story to the Community, whatever it may be. ☞ The SCRIPT BOARD is at your disposal to share any idea you wish to #pitch. ☞ Our role is to bring your Story to life on the screen, no matter which screen that may be... 📽 Watch Short-Movie: https://lnkd.in/dK_HuacQ ➕ JOIN Community: https://www.thinkpig.it/ ENJOY COMMUNITY 🐖

The first Monday in May: Fashion's biggest red carpet and party moment! The Met Gala in New York City. What is it? It’s The Metropolitan Museum of Art Costume Institute benefit, a black-tie extravaganza held the first Monday in May. Hosted by Anna Wintour,editor-in-chief of Vogue magazine, it is the party of the year, the Oscars of the East Coast. One of the co-hosts of the event is actress, Zendaya. In the image she is going to a pre-opening event party. The event is a celebration of fashion's influence on culture, with the theme "Sleeping Beauties: Reawakening Fashion" highlighting the ways in which fashion can revitalize and reinterpret cultural heritage. How can fashion revitalize and reintrpret cultural heritage? 🔸 Self-expression and identity: Fashion allows individuals to express their personality, values, and beliefs, helping to shape their sense of self and identity. 🔸 Social status and hierarchy: Fashion has long been a marker of social status, with certain styles and brands signifying wealth, prestige, or belonging to a particular group. 🔸 Cultural exchange and diversity: Fashion facilitates cross-cultural exchange, with styles and influences from different cultures blending and evolving into new trends. 🔸 Artistic and creative expression: Fashion is a form of artistic expression, with designers and stylists using clothing, textiles, and accessories as a medium for creative storytelling. 🔸 Economic and social change: Fashion can drive economic growth, influence social change, and reflect shifting values and attitudes, such as the rise of sustainable fashion. 🔸 Music, film, and art inspiration: Fashion is often inspired by music, film, and art, and in turn, influences these creative fields. 🔸 Historical and cultural heritage*: Fashion can preserve cultural heritage and historical traditions, with traditional clothing and textiles being reinterpreted and reimagined for modern times. Zendaya's 1998 archival gown from designer John Galliano, below, features embroidered butterflies and florals is a stunning example of how fashion can pay homage to the past while embracing the present. #fashion #Metmuseum #costumeinstitute #personalbrand #smashingdaily

Milan Fashion Week really stands out this season as the definitive destination for personal style. The theme wove itself through many of the collections presenting during MFW, and it feels as though it’s a symbol of the city’s fashion week itself. It’s been a while since the zeitgeist has made room for such individuality (outside of niche circles), as consumers are expected to perpetually chase after rapid and often thoughtless trend cycles, both in contemporary and even designers spaces. I’ve been yapping about it for days and I have to continue here: Prada’s SS25 collection, whether you were a fan or not, will be a highly important collection that’ll be referenced for years. It is a marked one not only because of its projected performance, commercially speaking, but because of the momentum it will create around the relevance of personal style. Leaning into personal style eases some of the consumer desire to overconsume in an endless trend chase, and promotes consumers to shop from resale and talented independent brands as they seek individual expression (not to mention allows greater creativity from designers). Miuccia Prada’s and Raf Simon’s inspiration this season was rooted in the idea that in a world shaped by algorithms and curated realities, true creativity and personal expression come from individuality. They believe fashion can empower people to transform how they see themselves and define their own identities - and they’re absolutely correct. And then there’s Marni. Initially I was rather bewildered by the collection, which felt like it was almost blatantly referencing Alice in Wonderland (Marni’s actual FW20 collection inspo) - but days later I’m left still thinking about it, and intrigued by the mischievousness of the SS25 collection. Why? Because it was just so individual. Risso, who took over Marni in 2016, has always been known for his bold, irreverent approach to design. His distinct POV - and continued commitment to the playful defiance that drives Marni - supports a needed embracement and return to personal style. So, amidst the many relevant trends we’ll look at this season, this macro focus on personal style seems to be the most critical one, at least culturally speaking. Milan Fashion Week and its influential designers got a little weird this season, and for that, we can thank them. #milanfashionweek #fashionnews #prada #marni #fashionindustry

Virginie's Chanel followed the same shifted path as Louis Vuitton, Gucci, and others. Their designs are starting to lose that timeless elegance and are leaning towards a more budget-friendly aesthetic, all the while heavily targeting influencers. While Virginie learned a lot from Karl Lagerfeld, she may lack his innate creative spark. Relying too much on past styles can only go so far. Now, don't get me wrong, I understand the need for brands to adapt and expand their consumer base, but it's disheartening to witness Chanel's recent strategies seemingly prioritize influencers over maintaining their iconic status. They've hiked up their bag prices four times amidst a pandemic, supposedly to become more exclusive like Hermes. As someone who has always admired Chanel's chic and sophisticated aesthetic, it was a bummer to see the brand losing some of its charm, considering the legacy left behind by the only Karl Lagerfeld. Here's hoping this change brings back the craftsmanship, creativity, and authenticity that made us fall in love with Chanel in the first place.