"I believe this campaign wasn’t just about subscriber growth – it was a statement. It proved that people still value quality journalism, that they’re willing to pay for it, and that strong reader communities can be mobilised to protect independent media. The challenge for all of us in the industry is clear: we must continue proving that journalism is worth supporting by making it indispensable, by making it participatory, and by making it a cause people want to invest in." Veronika Munk, Director of Innovation and New Markets at Denník N, shares insights into the outlet’s recent, highly successful campaign to generate new subscribers, the main takeaways from the campaign and their plan for the next big question, retention. Read the full article here!
