Joseph Peters’ Post

[ 🔎 Dataxis Research Highlight] Tubi leads FAST usage among streaming-ready US Hispanics ▶️ Our latest study reveals that Tubi, Peacock, and Pluto TV are the top FAST platforms among US Hispanics. Movies and comedy dominate preferences, while news lags despite high availability. With strong streaming adoption and a positive attitude toward ads, this audience is shaping the future of FAST 📊 Get the full insights in our latest research: https://lnkd.in/ee-ei-tA

⚡ SJ McKenzie Director, Creative Products at NBCUniversal in interview with Andreas Waltenspiel at #NWTV24! 🌊 She speaks about her work building the 2024 Paris Olympics TV streaming experience, and how publishers should partner with distributors to help bridge the gap between technology and storytelling. ✨ 🎬 Watch all of the industry interviews here: https://lnkd.in/dueT2g2M Proudly presented by Norigin Media 🇳🇴

Diving into the rising influence of the Hispanic demographic on the US TV streaming landscape. Inspired by the The StreamTV Show 2024, our latest article explores how major platforms are successfully engaging this growing audience: https://lnkd.in/eGJhbBNt

In this latest What People Watch video, Douglas Whelpdale, Head of Insight at Barb delves into Christmas TV viewing and how TV viewing data analysis needs to look beyond just overnight and 7-day ratings. He shares his view that while live events are still watched primarily on the day of broadcast, many shows, especially streaming content like Squid Game, require a ‘pass the parcel’ approach to audience measurement rather than treating ratings like an instant ‘Christmas present’. Watch below. 👇 📺 📊

With so much to consume, how does one keep it simple? Is it the Distribution platform's responsibility? Interesting read.

Hey Roku, a simple fix to help antenna users find their local stations amidst the bazillion channels that your Live TV Channel Guide adds in, would be to put a menu category on the left side, in the same column as All Channels, Movies, Comedy, etc. The current way of doing things, instructing users to dig into the Settings to flick a checkbox to hide streaming channels is inconvenient and non-intuitive. Likewise, the settings menu option to select channels to hide is also impossibly cumbersome -- there are too many channels to dig through. In general, it is great to have all these streaming channels available. But, the Live TV channel guide needs to make it easier to find channels by tag (a channel could have multiple tags) as well as by name. Clearly, a search tab should be added, as well as an easy way to tag channels for future viewing.

Something To Ponder: The best way to dig into the more uncomfortable nuances of difficult topics? Laugh about them! Tina Fey had really 'done a thing' here, one of her more "maveracky" achievments (if you get it, you get it). So much to unpack about life and business in this show, and laughing one's head off while at it. Now if one of the streaming platforms can also 'do a thing' and give this show a run one more time! PS: The only peackock's in my neck of the woods are the ones with feathers. #TheArtofBusiness #TheBusinessOfArt #Reflections

✨ Day 11 – Insights and Predictions ✨ 72% of kids in MENA aged 4-14 watch movies and series online. The younger generation is leading the way in streaming! Want to learn more? Reach out to us here: https://lnkd.in/dsFfW5aC Stay tuned for more insights this December!🎁 #IpsosMENA #Media #AudienceMeasurement #Insights #Predictions #MENA #December2024

From blockbuster films to binge-worthy TV, the Arts & Entertainment category stole the show this year, ranking as the top-performing Deep Contextual category! 🎬 In JWP (JW Player) Connatix's 2024 Year in Context, we unpack streaming and contextual data to uncover key trends and provide actionable insights to help advertisers, publishers, and broadcasters elevate their strategies in 2025. Curious about which categories made waves this year? Don’t miss out—explore the 2024 Year in Context now 🚀 https://hubs.li/Q030N7bM0

📝 Feature: 'Local broadcasters embracing FAST and forging new partnerships' In Part Two of the NewscastStudio Streaming and FAST roundtable, our CEO, Gatis Gailis comments on the effects of changing consumer habits and FAST channel developments on the broadcast industry. He also discusses the need for collaboration between companies. Read it here: https://lnkd.in/ePbdQufd #FAST #broadcast #channelmanagement