Across our brand, we have so many talented individuals bringing creativity to their roles everyday, pushing the boundaries of what we can achieve when we collaborate together. Visual Merchandising Manager, craig peters has been on a tour across our North America store locations over the past month, working with our store teams to elevate their floor sets so we can provide inspirational shopping experiences for visiting clients this holiday season. Hear a bit more about his role below. What does your role entail at John Varvatos? “I have worked at John Varvatos for over 7 years. I currently work as Visual Merchandising (VM) Manager overseeing the VM for our North America West Coast full price stores and outlets; as well as our London store and Asia concession locations. I create our full price VM directives within our London store, working alongside the VM director and creative director for styling. In addition, I manage the London and Milan showrooms, as well as supporting various departments within the brand; including ECOMM, marketing and merchandising.” Tell us about your support for our stores this holiday season? “During the holiday season I visited our stores all across the US to help support our retail teams during our busiest period. I implemented the December VM directive alongside the teams in each location, where we focused on gifting and key categories; as well as updating our holiday window which I had the privilege to design this year.” What steps do you take to showcase our product to its best? “When doing a floor set I like to make sure I have a clear plan in place and give each member of the team an area to focus on, i.e. tables, rails or mannequins. This also gives me the opportunity to partner with the General Manager to make sure that their store is set up for success. Once completed I do a final walk through, making adjustments so that the store feels visually engaging for the customer and also for our teams, so that selling is fun and easy when building outfits and driving UPT.”
Fittora.official
3mo
Kudos to the John Varvatos team for showcasing this behind-the-scenes magic John Varvatos
Laura Nicholas
3mo
Thank you craig peters for all you do!
Merchmix
3mo
Such a great example of how effective inventory planning and visual merchandising go hand in hand John Varvatos
Jianna Luongo
3mo
Amazing job Craig!! 🤍🤍
Director of Animation/Writer/Development/Overseas Director, Supervisor/Award winning live action music video Director.
3moGreat stores. Love their look. The vibe. Great boots too. Clothing.