About 2 Batons Music Enterprises: 2 Batons Music Enterprises, LLC has blossomed in 2025 as the fruit of many years of labor that each of the two owners and founders bring from their years of experience in the music field both separately and together, with many signs ultimately pointing toward forming a central base for the many music endeavors that encompass a musician’s world in the 21st Century. The brainchild of husband and wife team Dr. Juan Gallastegui and Dr. JoAnna Cochenet is what they bring to you as 2 Batons Music Enterprises, LLC. The 2 Batons (2BME) team brings you its namesake—two conductors—and lifelong musicians with a wide-range of individual experiences combined into a formidable force to create impactful contributions to individuals, organizations, and communities alike through the power of music, practical experience, relationships, intellect, skill, a passion for continuous learning, and a dash of humor. If you’re looking for a conductor (or conductor’s perspective), music consultation or coaching services, artistic or organizational leadership or industry guidance, training workshop or retreat leader or clinician, event clinician, administration services, or lecturer, look no further than 2 Batons Music Enterprises.
JoAnna Cochenet-Gallastegui’s Post
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Where do you start when creating a branded music strategy? 🤔🎵 We spoke to our professional Music Supervisors who work with hundreds of brands across all industries to find out! Read more in our latest article below, where we delve into the world of music strategy for brands…
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CASE STUDY: Carmel Oaks Independent Senior Living THE SOLUTION: For many years Carmel Oaks relied on CD players to pipe tunes into the background throughout their facilities. As a result, staff members were tasked with the responsibility of frequently changing discs, which often took them away from attending to the needs of their residents. What they needed was an easy-to-use, automated background music solution that always provided a fresh variety of music, as well as seasonal tunes during the holidays. Additionally, management also wanted a music solution that was fully licensed for business use so that they wouldn’t have to pay licensing fees out of pocket or worry about facing costly penalties from performing rights organizations. THE SOLUTION: We suggested the perfect solution to make life easier for Christine and her staff – Core Music delivered via internet. Featuring 160+ professionally curated business music programs, Core has a huge selection of classic programs to choose from that are perfect for the 55+ crowd, from 60’s pop hits and jazz to orchestral tunes and soft rock. With Core Music, Christine was also able to choose programs from Mood’s vast holiday music library to keep residents in the spirit of the season. By choosing internet delivery through the ProFusion iS device, all programs are automatically scheduled to play and updated automatically on a regular basis. That means no more changing discs, and no more buying CDs. Christine and authorized staff can even log into the intuitive MyMood web-based portal to quickly change program scheduling, edit track preferences and much more.
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I’m very happy to announce a Call for Proposals for a new short-form series of peer-reviewed books related to any aspect of music business or its intersections with technology or culture. As you will see from the blurb below, the series is open to a range of theoretical approaches and foci, but with the overall intention to build a series of research-informed texts that enhance our understanding and knowledge of music business related topics in a global context. https://lnkd.in/gvpnfHwF The Anthem Impact in Music Business, Technology and Culture series showcases original scholarly research exploring the dynamic intersections of music business, technology and culture. Each work in the series is limited to 20,000 to 30,000 words. Delving into management and marketing strategies for artists and enterprises, including digital distribution and social media engagement, it navigates legal, contractual and copyright advancements. In addition, the series addresses the welfare of music industry professionals and creatives, while examining their intersections with audiences, fans and broader media contexts. Proposals from diverse territories and genres are encouraged, provided they contribute to global discourse. The series is tailored for a scholarly audience and professionals within the music industry. Proposals We welcome submissions of proposals for challenging and original works from emerging and established scholars and practitioners that meet the criteria of our series. We make prompt editorial decisions. Our titles are published in digital and print editions and are subject to peer review by recognized authorities in the field. Should you wish to send in a proposal, please contact us at: proposal@anthempress.com. Alternatively, if you have any questions or want to discuss an idea you have, please email me at chris.anderton@solent.ac.uk 😊
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CASE STUDY: Carmel Oaks Independent Senior Living THE SOLUTION: For many years Carmel Oaks relied on CD players to pipe tunes into the background throughout their facilities. As a result, staff members were tasked with the responsibility of frequently changing discs, which often took them away from attending to the needs of their residents. What they needed was an easy-to-use, automated background music solution that always provided a fresh variety of music, as well as seasonal tunes during the holidays. Additionally, management also wanted a music solution that was fully licensed for business use so that they wouldn’t have to pay licensing fees out of pocket or worry about facing costly penalties from performing rights organizations. THE SOLUTION: We suggested the perfect solution to make life easier for Christine and her staff – Core Music delivered via internet. Featuring 160+ professionally curated business music programs, Core has a huge selection of classic programs to choose from that are perfect for the 55+ crowd, from 60’s pop hits and jazz to orchestral tunes and soft rock. With Core Music, Christine was also able to choose programs from Mood’s vast holiday music library to keep residents in the spirit of the season. By choosing internet delivery through the ProFusion iS device, all programs are automatically scheduled to play and updated automatically on a regular basis. That means no more changing discs, and no more buying CDs. Christine and authorized staff can even log into the intuitive MyMood web-based portal to quickly change program scheduling, edit track preferences and much more.
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Struggling to decide on the perfect playlist for your restaurant? Check out the great tips in this guide to create the perfect sound for your brand! I can help!
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Where do you start when creating a branded music strategy? 🤔🎵 We spoke to our professional Music Supervisors who work with hundreds of brands across all industries to find out! Read more in our latest article below, where we delve into the world of music strategy for brands…
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Where do you start when creating a branded music strategy? 🤔🎵 We spoke to our professional Music Supervisors who work with hundreds of brands across all industries to find out! Read more in our latest article below, where we delve into the world of music strategy for brands… #moodmedia
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