Justin Burniske, MBA’s Post

INBOUND 24 was, without a doubt, the highlight of my professional year. If you're in the HubSpot ecosystem or a power user of the platform, attending INBOUND feels like a no-brainer. But what about everyone else? This year, I noticed something interesting: a significant number of enterprise professionals walking the show floor. They weren’t just browsing, they were going booth by booth, exploring demos, and diving into the vast ecosystem of app partners. You would assume that they were already invested in HubSpot. But they weren’t. They were shopping for their company's next customer platform, and INBOUND provided the perfect crash course. What’s more, it was clear that the event team knew this. Many of the displays and demos seemed tailored for people new to HubSpot, giving them an accessible entry point into what the platform has to offer. And with the move to San Francisco for 2025, one thing is certain: INBOUND is no longer just for the orange crowd.

🎉 Helping clients win with HubSpot Today's use case: EVENT REGISTRATION + GUESTS 💡 Problem: "We want our event attendees to invite and confirm a guest on their registration" 💪🏻 Solution: If/Then branches based on guest property. Registration confirmed for primary contact, then new contact gets confirmation, both locked in for event! 📣 shoutout to Will DePeri for the brains on this on!

5 down, more to go 📈 Just back from another fantastic INBOUND and this one was special for so many reasons, here's 3️⃣ 1️⃣ TEAM: The entire HubSpot team knocked it out of the park - everyone did, but to flag 2 groups; (1) Katherine Tooley and our events team put on THE BEST show yet, including an amazing Keynote from Yamini Rangan, Andrew Pitre & Dharmesh Shah on Day 1, and brilliant 'Spotlights' from Serena Williams and Ryan Reynolds🔥- I can't wait to see what the team cook-up for #SanFran in '25 (yes, we're on the road) + (2) Andrew Pitre and our Product team had a simply show-stopping-week - check out all the material on-line ➡ you'll hit 'Breeze' and 'Agents' fast and when you do, slow down - it's worth it!💥✨ 2️⃣ CONNECTION: I had the pleasure of meeting so many Customers and Partners across the week🤝 I love hybrid and the choice it gives all of us, but there is no substitute for the energy of an in-person connection. Thank you to everyone for making the time to come and talk with us - we don't take it for granted and every piece of feedback, every conversation and every insight shared was pure gold. Unsurprisingly, those same people were great company after hours too! -> lots of fun, lots of laughs and that's an important part of connection, we should enjoy our work -> we did! + I have to mention one of our customers, Adam Jones, who did such an amazing job on the Heroes Stage sharing the Unipart Group on Hubspot story ++ getting the opportunity to also connect with global colleagues was a highlight -> FYI: we have many good people 'round here🙌🏻 3️⃣ PERSONAL: My first day working for HubSpot was day 1 of Inbound 2019. 5 years later (what a 5 years btw 👀) and the story I feel a part of has been, and continues to be, phenomenal. In 'EMEA Corp', we'll have a team of over 100 very soon and yet, it feels like we're only getting started🧡Over 20 of us made it to Boston last week and every single one made an impact. We've got work to do and we push on to year-end now with real purpose and momentum🎯🚀 Thanks Team, proud of you x PS: While we covered Inbound, more of the team attended DMEXCO - Digital Marketing Expo & Conference - the vibes were just as good, more momentum is building!! Yamini Rangan, Christian Kinnear, Mark Barry, Flavia Colombo, Julia Pilkes, Jon Dick, Anne-Marie Costigan, Sarah McDevitt, Angela O'Dowd, Annie Ingram, Beau Vasquez, Kat Warboys, Silke Ahrens, Lalitha Stables, Ludovic Leve, Jens Leucke, Niamh Townsend, Lizzy Doyle, Gemma Hale, Chris Hogan, Dan Bognar, Kimberly Dieter, peter lorant, Daphne Costa Lopes, Padraic McMahon

Generating enough leads from in-person events is hard, let alone proving that they are worth the time and money your team puts into them. As marketers, we have to show the ROI on everything we do. We should make the most of every event our team attends. That includes generating as many leads as possible and ensuring they receive proper follow-up. This will look different for every team. Still, a good starting point is upgrading your business cards to a solution that helps your team members capture leads at your events and wherever they go and gives those leads the automated follow-up they need to close. If this seems like a solution for your team, you can DM me directly.

This is a must attend event for networking and knowledge sharing for HubSpot enthusiasts. If you are considering getting HubSpot, you will learn a lot here and can speak with current users to see if HubSpot is a fit for your business.

Last week was our third time sponsoring Inbound with Propensity . If you are a startup considering sponsoring here are my thoughts: 1. HubSpot offers turnkey booths which makes it really easy to participate. Select your booth size, personalize branding and your set. 2. The audience of the event are marketing agencies and small B2B companies. Which aligns with Hubspot’s customer base. If your ICP are marketers, partnership managers and leadership you are in the right place. 3. Speaking engagements get sold out fast. Attendants go to ainbound either to network and/or to get enabled. This was our first year presenting at a Deep Dive 400 person auditorium. We had a full house. 4. Bring your sales team to the event. Around 200 to 250 people will stop by your booth every day. We had a team of 5 and did at least 30 demos each per day. If we were more we could have generated at least 10-20% more conversations. 5. Show your product. Do short live demos and make the ask at the end of the conversation to book a meeting. You’d be surprised how many demos you’ll be booking. I am sure I have a lot more to share. If you need more info make sure to reach out!

Kicking off November with a bang! We’re only a week into the month, and things are already in full swing. We’ve booked 6 calls with potential clients, most of whom are golf clubs eager to scale their memberships/societies and event bookings with our proven strategies. ✅ So far, we’ve completed 2 of those calls. 🚀 One club has already signed on and is ready to kick off their lead gen campaign in the next week. ✨ The other has a follow-up call lined up to introduce us to another team member, and we’ve already got the green light for a few weeks from now. It’s been an incredible start to the month, and we’re excited about what’s to come. The business is growing rapidly, and we’re beyond grateful to our clients—both new and long-standing—for trusting us to help scale their businesses. 💼 Even more exciting news: Our new team member joins us at the end of the month, bringing fresh energy and expertise to the team. And honestly, we’re just getting started! 🚀 Watch this space for more updates as we continue to expand and work with amazing clients. #GrowthMindset #DigitalMarketing #LeadGeneration #GolfMarketing #NovemberUpdate #BusinessGrowth

This was the most photographed slide. It’s an Event Engagement scoring model I built it using HubSpot’s new lead scoring system. Simple concept. +1 point for contacts who register for a virtual event / webinar +3 points if they actually attend +2 points if they register for an in-person event + 5 points if they actually attend Decay the contact score by 50% every 6 months. Now I know which Contacts have the highest engagement with my event program. Those are your advocates. Keep an eye out for anyone who is dropping off. They’re your canaries. Reach out. Figure out what’s happening. Is it your Content? Promotion? Pricing? How are you monitoring event engagement across your event program? Let me know if you want more info on this.

Imagine this... You press SEND on an email, and within minutes, hundreds of people register for your virtual event.  No more struggling to fill your webinars or challenges—just a simple system that turns email subscribers into paying clients. ✨ In 2024 alone, we got 10k + registrations for our free events—just from email marketing! This is how we: ✅ Attract 300+ new leads every month—without ads or chasing clients ✅ Fill every virtual event with engaged attendees, ready to invest ✅ Sell our coaching & programs—on autopilot 📩 Are you ready to do the same? Join my FREE 3-Day Challenge: 300 Emails in 3 Days, starting this Wednesday!  This is a brand-new training, totally different from anything I’ve done before—and I’m super excited to share it with you! 🚀 Grab your free spot here: https://lnkd.in/ezktkJfq #EmailMarketing #LeadGeneration #VirtualEvents #BusinessGrowth #MarketingStrategy

Hi! I am hosting a live monthly roundtable every first Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. I would love to have you be one of my featured guests! We will review topics such as: -LinkedIn Automation: Using Groups and Events as anchors -Email Automation: How to safely send thousands of emails and what the new Google and Yahoo mail limitations mean -How to use thought leadership and MasterMind events to drive top-of-funnel -Content Creation: What drives meetings to be booked, how to use ChatGPT and Gemini effectively Please join us by using this link to register: https://lnkd.in/d6vMXJmj I also wanted to introduce myself as someone who could help with your top-of-funnel needs as a fractional demand generation approach. I have experience establishing meetings with high-profile clients such as the NFL, UFC, AT&T, Warner Bros, Invesco for many startups and growing companies. I understand the challenges of generating qualified leads. That's why I started my own lead generation automation company. Our services include access to over 1 billion contacts and the ability to develop persona-based drip marketing campaigns using Emails & LinkedIn automation. We can help you create shorter cycles, tighten messaging, and provide valuable metrics, insights, and consultation. We have the capacity to safely send over 20,000 emails and 10,000 LinkedIn activities per month for lead generation. I'd love to discuss a strategy that can bring in your top 25 accounts within the first 90 days. Let's set up a quick chat over Zoom. Please feel free to send me your calendar link or use mine: https://lnkd.in/eBtEEH4c