Jaguar’s Post

Jaguar’s Bold Move… A New Future for an Iconic Brand? Reinvention demands bold moves. Jaguar’s plan to become an all-electric luxury brand by 2025 marks a radical step forward. Growth won’t come from the loyalists of the past—it’s about standing out and capturing a new generation who will see Jaguar as innovative and relevant for the first time. Jaguar is bridging its history of elegance and performance with sustainability and innovation. Other brands have taken similar paths recently—Moncler, Salomon, and Tiffany & Co. Reinvention is bold, polarizing, and often uncomfortable. Now, Jaguar is making its move to create a new future. What’s your take? What can we learn from other brand and business reinventions? #BoldMoves #Growth #LuxuryReinvention #BrandTransformation https://lnkd.in/ezevJqgj

Jaguar Bold Rebrand: A Misstep? As a fan of Jaguar’s legacy, this rebrand leaves me scratching my head. And it feels like a massive departure from their core buyer demographic—80% men aged 45-54*. Yes, evolution is important, but this feels disconnected from the brand’s identity and loyal customer base. It’s a bold move, but is it the right one? #Jaguar #Rebrand #BrandStrategy

Jaguar’s new campaign has stirred quite a debate, with some calling it "brand suicide." As marketers, this raises the question: ➡️ When does a bold rebrand become a misstep? ➡️ How do we ensure risks align with the core brand identity? What are your thoughts? #Marketing #Branding #Rebranding #Jaguar #Campaigns

The rebrand from British luxury vehicle manufacturer Jaguar has been blowing up the socials this week - or at least the feeds of #branding professionals. The move comes ahead of Jaguar’s planned transition to exclusively selling electric vehicles (EVs). No surprise here considering the rapid growth of EV manufacturers like Tesla and BYD, and the growth of EV sales for traditional manufacturers, like BMW and Volkswagen, who have incorporated more hybrid and electric models into their product lineups. The backlash so far has centred around the perceived lack of ‘product’ (cars) in the ad, and the 'diversity' of the people featured. In response, Jaguar has clarified that this is part of an unfolding narrative - a teaser campaign, if you will. The next stage of the campaign is due to be released on 2 December at Miami art week. In my experience, the primary drivers behind a rebrand typically include: 🚗 A significant shift in core business, such as a change in product or service offering 🎯 A change in target audience ⭐ The need to address reputational risk 🚩 A name change And occasionally because the new CEO's husband doesn't like the logo (this is NOT a good reason to rebrand BTW). If Jaguar’s product offering is evolving to focus solely on EVs, their target market, and consequently their competitors, has likely shifted as well. Personally, I’m not a fan of the creative approach here. However, a bold rebrand, provided it’s based on a thorough discovery process, and supported by a strong strategy, makes sense to me. And hey, we're talking about it, right?

This is what happens when you focus on a #trend not on #marketing #Jaguar has lost big time in their rebranding, they spent Millions of Dollars, came up with something totally different yet, BUT totally irrelevant to their customer base #Fireback is fierce and the campaign failed big time Only if they surveyed a Customer, run some research 🤔 🙄 1 Car Advertisement with no Car in it !! Neither relevant to Millennials, Gen X, Gen Y, or anyone who would be a Persona Thanks Jaguar for teaching us the importance of #StrategicMarketing and this reinforce my beliefs that every showoff marketer out there is nothing without a core Value proposition #Marketing #Advertising #Personna #Segmentation #Automotive

6 months ago, I would’ve joined the hype and given my opinion about Jaguar’s rebranding. But today, I see it differently. It’s not just about the logo's aesthetics or the campaign's boldness. It’s about the numbers. And Jaguar’s numbers tell the story. 2017 was a booming year for the brand, but its numbers have been dropping dramatically since then. When you’re facing a situation like this, everything is subject to change. I don’t own a Jaguar, and I’ve never worked in the luxury car industry. But as a marketer, one thing I know for sure is that when the numbers are pointing downward, it’s time to rethink everything. Even if it means letting go of what feels safe and familiar. Jaguar’s rebranding is bold, and I hope it’s strategic too. It takes guts to let go of old strategies, especially for a classic brand. Yes, they may lose part of their old segment, but what if they intentionally target a completely new one? Sometimes, survival means evolving, even if it sparks controversy. There’s no such thing as a universally good or bad strategy. Only the next financial year will tell us if this move was right. For now, I admire the boldness. Because when your business is tanking, staying the same isn’t an option. I can’t thank you enough, Ahmed Nazmy and Mohamed Taher Kesseba, for teaching me how to look up the numbers, read them, and make decisions based on them. Most importantly, I learned not to give an opinion without having all the necessary data. #BrandStrategy #Rebranding #MarketingPerspective #Jaguar #BoldMoves

Silent Evolution: Jaguar’s Rebrand and the Risk of Losing Its Roar. As a lifelong petrolhead, I can’t help but feel conflicted about Jaguar’s latest move. The storied British brand, famed for achingly beautiful cars such as the E-Type, XJ220 and the F-Type has opted for a bold reboot: a wholly electric lineup, a leap upmarket to rival Bentley, and a fresh identity detached from its British heritage. But here’s the catch—the latest ad is missing one key element: an actual car. Something they've taken a break from producing recently. Instead, we get a strange teaser video, noise-heavy advertising, and a rebrand to “JaGUar.” It's definitely sparked debate but for the purists like me, this feels detached from the brand’s roots. It’s as if Jaguar has traded its heritage for modernist abstraction, abandoning the quiet elegance and Britishness. However, Rory Sutherland’s comparison to the Church of England is striking: people want it to exist, but few actively support or attend. Jaguar risks a similar fate if it doesn't act. It clearly aims to captivate a different audience in the electric age, but in doing so, it may alienate its core enthusiasts—those who love the roar, romance, and refinement of its past. Critics like Mark Ritson have highlighted the dangers of over-modernization and abandoning its British heritage. Yet, Jaguar’s Creative Director, Gerry McGovern, the same mind behind the reborn Land Rover Defender, gives me a faith. Perhaps this rebrand isn’t the end of an era, but the beginning of a perfectly orchestrated evolution to keep Jaguar fresh. A brave attempt at reinvention, but it remains to be seen if this rebrand will be bravely effective longer term. I await the car's release in early December to see if Jaguar's vision truly delivers.

An example of how not to rebrand: Take an iconic brand like Jaguar, known for their sleek cars, cat logo, sophistication, and James Bond (can you get any better marketing?!?!), get rid of all that iconic branding, and adopt a new branding approach that looks more like Charlie and the Chocolate Factory for the TikTok generation. #branding #jaguar #hownotto #fail