I transform the narratives of local businesses into spectacular storefront experiences. Adding value to Cities, BIDs, Downtowns, Main Streets, & Developers | Founder of Storefront Mastery | Author
There are two types of downtowns. The ones that have convenient, small businesses in ground floor storefronts, and those that have a district brand and each business offers brand engagement opportunities and an experience for each visitor, local or not. Both work in their own right, both offer needed services and both have a place. The first type is more prevalent. It exists in both stagnant and active downtowns. It makes up the bulk of Main Street districts. There’s a few mavericks that are ready to become something different. Downtowns are not a bunch of businesses, just like a restaurant is not a bunch of dishes. The successful restaurant has a solid story, superb hospitality, managers willing to step into the line if a cook doesn’t show up, and an unparalleled experience for both staff and guests. Few downtowns market them from that perspective. Most just show the dishes and hope some will pick up on how delicious they look. People, however, are looking for the whole experience, not just a dish they can order online. Restaurants that succeed don’t sell dishes but time well spent. Downtowns spend countless resources marketing details. See the difference? Be a Main Street Maverick.
Marci Goodwin
8mo
YES!! Give me the experience and I will be there often!
Helping industrial manufacturing sales team create clear, concise, compelling sales messaging and stories.
8moJaime Izurieta Varea I am a community enthusiast and looking for ways to fill vacant commercial spaces with pop-up tenants. I just asked a building owner if they would be okay with pop-up businesses with multiple micro businesses to test concepts at a smaller scale. Do you have suggestions for temporary partitions for retail/merchandising/art?