ISPO’s Post

𝗪𝗵𝘆 𝗕𝗶𝗼𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗦𝗽𝗼𝗿𝘁𝘀 𝗕𝗿𝗮𝗻𝗱𝘀  ➡️ https://lnkd.in/gxXkg-Ym ISPO 2025 highlights sustainability as one of the key drivers of innovation in the sports industry – including practical approaches like biodiversity engagement.    As outlined in our Concept Release, we want to support brands in turning sustainability goals into tangible action and meaningful connections.   At ISPO Munich 2024, we spoke with Dan Yates, who underlined how nature-based engagement can inspire real change within organizations and beyond.    He shared why biodiversity offers unique potential for the sports sector: • Biodiversity makes sustainability tangible and place-based. • Outdoor action builds real connection and motivation. • Volunteer projects strengthen team spirit and values. • Nature engagement supports authentic brand purpose.   At ISPO 2025, these topics will take center stage across multiple areas – especially in Hall A2 and the Upstream & Supply Arena, where sustainability solutions and material innovations are brought into focus.    We look forward to continuing the conversation with you at ISPO 2025 in Munich from 30. November to 02. December. EOCA European Outdoor Conservation Association Claudia Klingelhöfer  #ISPO #acceleratingsports #sportsbusiness #biodiversity #sportsinnovation