At Shaping the Future with Packaging 2025, Peter Stael specified that packaging is now a strategic tool at the heart of product success. In a landscape shaped by the EU Green Agenda, regulatory shifts like the PPWR, and rising consumer expectations, the role of packaging is being redefined. 🗝️ Key takeaways: • The growing importance of digital features such as QR codes, product passports, and traceability tools • The role of packaging in addressing sustainability goals, including food waste reduction and regulatory compliance (e.g. PPWR) • The strategic use of packaging for seasonal marketing, inclusivity, and consumer engagement • Packaging as a point of differentiation in the "battle for shelf space" and long-term brand fidelity in the ultimate battle of all battles #packaging #print #intergrafconference #battleofallbattles
