Inkling Culture’s Post

🌟 Marketing Beyond Banners: Celebrating Together with Purpose 🌟 Marketing is undoubtedly one of the most critical aspects of any business—it drives visibility, builds trust, and creates connections. However, during national festivals like Republic Day or religious celebrations, the approach often feels… predictable. Many brands simply add their logo to a festive banner and call it a day. While this is a safe strategy, does it truly connect with your audience? Festivals are not just events—they’re opportunities to share joy, respect traditions, and build meaningful associations. Imagine campaigns that not only showcase your brand but also: ✅ Reflect the true spirit of the occasion ✅ Add genuine value to your community ✅ Foster emotional connections Let’s aim higher than banners. Let’s create moments of impact. Because when your brand celebrates with people, not just around them, that’s when marketing becomes a movement. How is your brand planning to celebrate the next big occasion? Share your thoughts! #MarketingStrategy #BrandBuilding #RepublicDay #FestiveMarketing #PurposeDrivenMarketing

It’s no surprise that Coachella made major headlines this year. From a Taylor and Travis spotting to the much-anticipated No Doubt reunion, this festival-in-the-desert promises to be a good time. Known for much more than music, Coachella is also a ripe opportunity for brands looking to reach and influence 125K+ festival-goers. What are some of the key takeaways from Indio this year?      It’s swimming with Gen Z, and they continue to be hyper active on social media (YouTube, Instagram, TikTok, and Snapchat are preferred platforms) and sharing juicy event content in real-time. Novelty experiences are key, with brands investing in pop-ups, sponsored events and lounges and gifting suites. The two-weekend festival also remains a popular venue to launch new collections and collaborations. Sampling continues to be next level, with brands sponsoring in-room gifting at local hotels. What’s more, proximity marketing is big, with brands advertising on billboards along I-10 from LA into the Coachella Valley.      If you were there, I’d love to hear all about it – shoot me a DM or leave a comment. What caught your attention and which brands hit the mark this year?

⭐️ Stepping into my first marketing role has reignited my passion for learning and curiosity, reminiscent of my college days studying consumer behavior. This enthusiasm was further fueled by a recent experience at the Minneapolis Pride Festival. As my friends and I navigated the array of vendors, we found ourselves drawn to food, drinks, jewelry, and live music. However, an unexpected moment caught my attention as we neared the exit of the festival. One friend suddenly slowed, his attention caught by a local rugby team's booth. After a moment's hesitation and our collective encouragement, he approached the booth for more information. This seemingly small decision sparked my marketing mind: 🔎Did the booth's design and visual elements grab his attention? 🔎Was it the welcoming atmosphere of the festival that encouraged him to inquire? 🔎Or was it the booth worker's engaging demeanor, casually tossing a rugby ball? This observation reinforced a crucial marketing lesson: successful engagement often results from a perfect blend of factors. In this case, it was the intersection of my friend's athletic interests, a comfortable environment, and the rugby team's approachable presence. ⭐️As marketers, we must ask ourselves: Are we creating that perfect blend for our audience? Are we making a lasting impression on those "strolling" (or scrolling) by? Only time will tell if this interaction leads to a new rugby player 🏉, but it's a powerful reminder of the multifaceted nature of consumer decision-making. In our digital age, how can we replicate this organic, in-person experience in our online marketing strategies? #MarketingInsights #ConsumerBehavior #MinneapolisPride #EngagementStrategies

Looking back can often give brands unexpected gifts in the heritage, lessons & stories of the past. So in our own Image Experiential take on advent, we've been rooting around in the back catalogue of work across some extraordinary brands, including our own, to come up with this insight packed countdown calendar. Each day will offer something fresh to mull over with your mulled wine, so make sure to check in as we countdown to Christmas. #Marketing #Advice #ExperientialMarketing

🍂 Fall is officially here, and while activations in NYC are winding down, Miami is just getting warmed up! ☀️🌴 Miami isn't just about warm weather—it’s a cultural and experiential marketing hotspot, especially in 2024-5. From Art Basel to Miami Music Week, South Beach Wine & Food Fest, and more, the city is alive with opportunities for brands to engage audiences in immersive and memorable ways. ✨ Why Miami? Art Basel 2024 expects over 80,000 attendees, with art collectors, creatives, and influencers flocking from around the globe—it's an ideal event to align your brand with high-value cultural experiences. Wodapalooza, one of the world’s premier fitness festivals, draws over 45,000 attendees from around the globe, tapping into the booming wellness market. For fitness, wellness, and lifestyle brands, this is your chance to connect with an engaged and health-conscious crowd. Miami Music Week has grown by 20% year-over-year, bringing together the biggest names in music and a global audience hungry for unforgettable brand interactions. The influx of visitors from the Northeast during peak winter months continues to rise, with over 70% of tourists in December hailing from colder states. So, it’s almost like NYC — just with better weather! 💡 2024-5 Strategy Tip: Consider creating pop-ups where you can't in New York City - hotels, boardwalks, and resorts. 🌊 Who's ready to make waves in Miami? 🌊 #BrandActivation #ExperientialMarketing #CreativeMarketing

In our latest monthly round-up, we’re diving into how the biggest names in retail are preparing for the festive season. From emotional storytelling to cutting-edge personalisation, this article breaks down the strategies shaping 2024’s Christmas campaigns. Read our latest article and UNWRAP (get it?) the latest trends 🎁 https://hubs.ly/Q02ZwDr80

🏢 CRE Marketing Strategy How-To 👇 https://lnkd.in/gATsr94Z Below, I am discussing tips to strategically plan a comprehensive marketing campaign that drives value, builds engagement, and maximizes returns. I’m thrilled to announce that I’ve just received full approval to launch an immersive holiday campaign for one of my clients, and the impact is going to be huge! 🌟 This campaign covers all angles: ✨ Digital Marketing innovations that captivate and convert 🎉 Office Tenant Programming and Activations to build community engagement 📊 Metrics and Analytics that track real-time success for data-driven decision-making 🏢 Branding that reinforces the client’s presence in the market 🎁 Giving Back: This season is also about community. We're planning initiatives that focus on supporting local causes and spreading joy throughout the area, ensuring our efforts not only drive business but also uplift the community. 🎄 A one-of-a-kind immersive light exhibit @classicchristmashouston will create an unforgettable experience for the community, tenants and visitors alike. Real holiday magic is coming to Houston #MemorialCity this Nov 22-Dec 2nd. Tickets are available now here: www.classicchristmas.com! Ultimately, this campaign is designed not just to bring holiday cheer but to drive measurable #ROI by increasing tenant engagement, enhancing brand awareness, and attracting more foot traffic to the area. The strategic combination of digital marketing, immersive experiences, and community involvement ensures that this campaign will deliver on both financial performance and social impact. 💡 Proactive strategic marketing for CRE investment is critical to staying competitive in this competitive market. Below is a link I've shared with behind-the-scenes footage from our holiday campaign, and stay tuned for more! 🎥 Is your brand ready for the holidays? Do you need a #FractionalCMO to maximize ROI and lead your team to command top-level results? Now is the time to plan your campaign to maximize both impact and ROI. Let’s collaborate together to build for YOUR audience and delivers results. 💬 Reach out today! Shannon@7rvrs.com or via DM. #CREMarketing #FractionalCMO #HolidayCampaigns #TenantEngagement #CommunityImpact #StrategicMarketing #EnchantChristmas #CRELeadership #DigitalTransformation #ROI

Elevate your brand's story through the pages of Social Life Magazine. 📖 Our Fall & Winter Issues are the perfect avenue to reach an audience that lives and breathes luxury. Distributed to 15,000 Upper East Side residences and amplified online, your brand's narrative will resonate like never before. Contact us today! #BrandStorytelling #LuxuryLifestyle #SocialLifeMagazine #NYCMarketing #UpperEastSide #Hamptons

The most anticipated moment in experiential marketing is fast approaching - the launch of the Christmas campaigns - says our Director Robbie Parry. As brands prepare to unveil their festive ads, there's no question that the most successful ones do more than just advertise products. John Lewis has continuously set the bar high with its storytelling-first approach, focusing on themes of family, togetherness, and the non-commercial essence of Christmas. This shift from selling to storytelling has made their annual ad a cultural event, eagerly awaited each year. But John Lewis isn’t alone. Global consumer brands like H&M, Ikea, Cadbury, and Asda have embraced this strategy. The magic of these campaigns lies in their ability to create shared moments and evoke powerful emotions. From TV spots to immersive experiences, they capture the human spirit of the season. Curious to know more about the strategies and value behind a successful Christmas campaign? Check out our latest blog by Co-Founder & Head of Business Partnerships & Growth at The Marble Group - Robbie Parry. Read the full article here: https://lnkd.in/evrr_iND #ExperientialMarketing #ExperientialAgency #HolidayMarketing #BrandExperience #ChristmasAdvertising

For brands and agencies alike, 'festive season' often starts well before the actual festivities. Yesterday leading marketers, brand managers and creative minds from across the country gathered at Social Samosa’s #FestiveMarketingCamp to celebrate festival marketing. Sharing the sentiment of majority of Indians, festivals are a deeply personal passion point for me. I’ve traveled across the length and breadth of the country to experience festivals from all around. This passion has trickled down to my team, inspiring them to create even more impactful and culturally relevant festive campaigns. At Motley, each of us have always believed that brands can do so much better with their festive campaigns with a deeper connect with the cultural nuances, and their relevance with the brand. Yesterday’s camp further reinforced this belief, solidifying our collective passion for crafting meaningful and memorable festive campaigns. PC: The slide that had us in splits by Nishanth Ananthram