In the world of PR, when an RFP hits your inbox, it probably feels like you just got the most exclusive invite to the hottest party in town. At least it does for us… at first. But is it time to rethink the RFP? Inkhouse Managing Director Ed Harrison has some thoughts on the matter, one of them being it might be time to forgo the RFP entirely and shift to opportunities that allow agencies to showcase their strategic chops. Read more from Ed on how to make choosing a strategic comms partner easier for everyone invited to the party: https://bit.ly/3FPgGrL
